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It’s hard to believe, but we are fully in December: Towns across Michigan are decorated with twinkling lights, local businesses are filled with gifts, and it feels like holiday parties are back to pre-COVID levels.

Add it all up, and it’s fully the holiday season. But that also means something else: We are quickly approaching our final FEC deadline before the 2024 election year officially kicks off.

These emails will get opened less and less this month. Here on Team Slotkin, we’re realists, so we wanted to walk you through our shift in plans.

As we’ve outlined before, every year candidates running for federal office face four official quarterly fundraising deadlines – March 31, June 30, September 30, and December 31. After these deadlines pass, we are legally required to report how much money we’ve raised and the number of donations we receive. We will have to file our fourth quarter report on January 31, 2024.

Once we file our report, our fundraising numbers will be made public and political insiders, reporters, and our opponents will use it as a metric to gauge our strength as we enter the election year.

Typically, we break down a large quarterly goal by month, then break those goals down by weeks. Usually, we plan on raising 25% of our money in October, 25% in November, and 50% in December. But here’s the catch: We raise about 70% of our monthly goal in the last two weeks of the month – as urgency ramps up around the deadline.

With the holidays in December, we have to be much more strategic in how we’re raising – the earlier in the month, the better, because it helps us offset the steep decline in fundraising as people go offline for the holidays.

So, how do you fit into this? Well, the majority of our individual contributions come through emails like this one. And if everyone reading this contributed now, we’d certainly be on track to hit our December goal before our FEC deadline this month.

CONTRIBUTE: [link removed]

Thank you,
Team Slotkin
 


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