From Wayne Pacelle <[email protected]>
Subject Global Day of Protests for kangaroos puts Adidas in crosshairs
Date December 7, 2023 3:43 PM
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Dear friend,
Let me tell you one thing about our Kangaroos Are Not Shoes campaign.
It’s a matter of life and death for kangaroos.
That’s why we have put our foot on the gas to convince Adidas to quit the kangaroo skin trade for soccer shoes.
This past weekend, animal advocates throughout the world joined forces as part of our Kangaroos Are Not Shoes campaign [[link removed]] , protesting at Adidas stores and alerting customers to the corporation’s involvement in the largest mass slaughter of terrestrial wildlife in the world. Led by the Animal Justice Party in Australia, Their Turn in New York City, and the Center for a Humane Economy [[link removed]] , more than 30 animal welfare organizations supported thousands of people who hit the streets in 20 locations (and online) in Australia, the United States, Canada, Italy, Germany, the Netherlands, Spain, Ireland, and New Zealand.
If we don’t win this campaign, commercial shooters will keep guns blazing and wipe out millions more kangaroos. If we win, we shut down the foreign markets and the cash that flows from them that fuels the killing in Australia.
Entire Families Gunned Down
Every night for months of the year, with firearms in hand and ill intent in their hearts, commercial shooters fan out across the countryside of Australia and gun down entire families of kangaroos. They don’t spare the lactating females. And that means they orphan hundreds of thousands of newly born kangaroos (the joeys).
But because we’ve been persistent and our case is so strong, we’re making gains.
This year, at our urging, Puma announced an end to the trade. Two weeks later, Nike made a similar announcement. And in September, New Balance followed. The Italy-based soccer giant, Diadora, made a pledge to get out of the kangaroo trade in 2021.
Among the big five brands in the soccer shoe space, that leaves just Adidas as the outlier.
Now it’s time for Adidas to stop the stonewalling, the excuse-making, and the disregard for the suffering of kangaroos, especially the joeys orphaned and then bludgeoned by the shooters.
There’s so much cruelty associated with this trade. More than a million dead kangaroos. On top of that, add at least 300,000 joeys—orphans unable to survive without their moms—as collateral damage.
Australia’s Government and Adidas Work to Preserve Kangaroo Killing
The Australian government’s baseless argument that kangaroos—uniquely adapted to Australia’s landscape after 15 million years of habitation—need to be killed to avoid starvation is as hollow as Canada’s efforts to say that seals destroyed the North Atlantic cod fishery. But now, with Adidas’s competitors making pledges to halt their role in the trade, the momentum is with us.
Our work is moving forward on a hundred fronts, and that includes the protests at Adidas stores throughout the world. It includes the release of our short film about the crisis. It includes our ongoing investigations in California, which already has a kangaroo protection law, which Adidas is serially violating. And it includes lawmaking efforts in the states and in Congress.
The center of gravity in the athletic-shoe industry has shifted, with the important announcements this year from Puma, Nike, and New Balance. The question is, when will Adidas finally divorce itself from the mass killings of animals who need their skins much more than this company does?
Here’s where you come in.
Please reach out to the company’s executives and tell them to stop driving the mass killing of joeys. [[link removed]]
TAKE ACTION [[link removed]]
And will you please donate TODAY to our Kangaroos Are Not Shoes campaign and allow us to continue this work all over the world, but especially here in the massive U.S. market? [[link removed]]
DONATE NOW [[link removed]]
For the kangaroos,
Wayne Pacelle [[link removed]] Wayne Pacelle
President
Center for a Humane Economy
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WEBSITE [[link removed]]
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Center for a Humane Economy
PO Box 30845
Bethesda, MD 208243
United States
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