Non-cash Assets = Smarter Giving
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Dear reader,


The new year is right around the corner, and as we reflect on the stories shape our world, your support for The American Prospect has never been more crucial. We are committed to providing insightful, policy-oriented journalism that dives deep into the challenges we face, illuminating pathways to a just and sustainable future.


As we approach the end of 2023, many supporters like you are exploring impactful ways to contribute. Beyond traditional donations, non-cash assets present an opportunity to magnify your impact while offering substantial tax benefits:

Give Smarter Today
  • Make a grant from a Donor-Advised Fund: Use funds you’ve already set aside to give today. Using the "Give Smarter Today" link, you can communicate with your DAF custodian and inform our team of your contribution in the quickest way possible.

  • Transfer appreciated assets: Save on two types of taxes and get a full deduction for the value of your gift. Our stock tool tracks your donation so we can thank you properly! 

  • Give directly from an IRA: Donors 70.5 years and older can reduce their taxable income by making a donation to TAP. If you need to meet a Required Minimum Distribution, IRA gifts can count toward those as well. 

Give Smarter Today

By using the link above, you are not only giving back to TAP, but you are also making our job easier! We are able to keep accurate records and save time while ensuring your gift directly impacts the important work we do.


As you contemplate your end-of-year giving, consider these smarter options that benefit both you and TAP. Together, we can usher in 2024 with more of the comprehensive, fact-checked reporting you care about, and foster informed civic engagement in a critical year for America.


Thank you! 


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