Hi,

Wishlists are fun and festive until you realize what gifts should really be on the naughty list. Did you know that clothing is the second most popular gift that consumers plan to spend their budgets on?¹ But the fashion industry significantly contributes to global plastic pollution.²

Most clothing is far from ethical or sustainable: 69% of all clothes contain synthetic materials.³ These tiny plastic fibers break off each time a garment is washed resulting in vast amount of microplastic pollution washing into our oceans and floating in the air we breathe.⁴ Cheap synthetic clothing is destroying our planet, hurting our health and killing our wildlife. These tiny plastic fibers known as microplastics, can be found everywhere — from our biggest cities to remote parts of Amazon, and even Mount Everest.⁵

EARTHDAY.ORG’s merchandise is made with natural materials, not plastic. The Earth Day store features clothing made from organic cotton grown sustainably in regions with adequate water security.⁶ All packaging of merchandise is paper-based, reusable and recyclable.

Embrace this season of gift-giving by choosing to give not just to loved ones, but to the planet too. EARTHDAY.ORG works to offer sustainable products that will make your holiday presents the greenest given. 

Make the switch to sustainable shopping by visiting the Earth Day store.

For Earth Day 2024, EARTHDAY.ORG calls for a 60% reduction in the production of plastic by 2040. Plastics are a continued danger to the planet which is why we are steadfast in our commitment to end plastics and the fast fashion industry.

Keep the planet merry and bright by considering alternatives to the fast fashion clogging your regular shopping destinations. Help our planet and support EARTHDAY.ORG's fight for a sustainable and thriving future.

For the planet,

Kathleen Rogers
President

Footnotes:

1. National Retail Federation: https://nrf.com/media-center/press-releases/consumers-spend-nearly-900-celebrate-winter-holidays

2. EARTHDAY.ORG: https://www.earthday.org/fast-fashion-our-generations-nuclear-bomb/

3. The Guardian: https://www.theguardian.com/environment/2021/nov/06/clothes-made-from-recycled-materials-sustainable-plastic-climate

4. The New York Times: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/

5. Wired: https://www.wired.com/story/whos-to-blame-for-plastic-microfiber-pollution/

6. EARTHDAY.ORG: https://earthday-store.com/sustainability/