From Ezra Levin, Indivisible <[email protected]>
Subject Let’s make a deal
Date December 3, 2023 3:57 PM
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Indivisibles,

It’s December! Hanukkah! Christmas! Kwanzaa! Airing of Festivus
grievances! And a deluge of fundraising emails from your favorite
organizations (and troublingly, also those organizations that mysteriously
acquired your email address). I want to make this email a bit different.

As co-executive director of Indivisible, part of my job is to help direct
people to how they can meaningfully contribute to the effort to defeat
MAGA and save democracy. Often that’s doing a real-world thing -- calling
a member of congress, orchestrating an event, holding a meeting, writing
an op-ed, or signing up to knock on doors. 

Sometimes that’s giving some money -- and this is one of those times.

I think this deal could work for both of us. Fundraising emails like this
are a big part of how we can continue having organizers around the country
supporting Indivisible groups; it’s how we ran voter contact in Wisconsin
to take back the court and in Ohio to pass an abortion right
constitutional amendment; it’s how we’ll pay for organizing and election
work in key states next year to take back the House, hold the Senate,
replace Kyrsten Sinema with Ruben Gallego, and defeat Trump.

But here’s something that always annoys me. Every year I give to my local
NPR station on the first day or so of their end-of-year fundraising drive.
I feel good! And then, they keep asking for money for the next two weeks.
Dammit, Steve Inskeep, I already gave! 

It’s not NPR’s fault -- that’s just how radio works. But we can do
something different here at Indivisible.

I don’t write a ton of fundraising emails, but I’m sending this one
because I want to make you a deal: [ [link removed] ]If you can find a minute to respond
and help, we won’t send you any more fundraising emails for the rest of
this year.

[ [link removed] ]CHIP IN >>

Here’s the reality: the broader pro-democracy movement is feeling
financial pain right now. I don’t write “GIVE NOW OR WE’LL EXPLODE”
emails. But I do try to be open and honest in these emails, and the truth
is that Indivisible is facing a real fundraising shortfall this year. This
isn’t unique to Indivisible -- you may have seen news across the
progressive ecosystem that fundraising is down this year. Organizations
are restructuring, cutting programs, and doing layoffs. And it’s coming at
a particularly bad time -- at the exact moment we’re gearing up for 2024.
I don’t want to leave votes on the table, but it’s not like we have a
secret pile of money to pay for organizers and voter contact. 

We have you! I hope!

But rather than clog your inbox with repeated appeals for money, I want to
make this better for everyone. Yes, we need money to run our operation to
defeat Trump, rebuild the Democratic trifecta, and codify abortion rights
and pass democracy reform. Yes, our single largest source of funding comes
from grassroots donors. No, we don’t take money from corporations or
politicians. So, yes, we do really need you.

Many hands make light work. The challenge we have is simple: We’ve got to
raise about $250,000 this month to hit our targets and avoid scaling back
our ambitions for taking on MAGA next year. That means based on an average
donation of $50, I need 5,000 pro-democracy folks around the country to
raise their hand and say in unison “Here’s your damn $50! Now stop sending
me fundraising emails!” Nothing would be sweeter music to my ears. That
may sound like a lot, but it’s a small fraction of the number of people
reading this email. If you do it, you’ll be a big part of getting us there
(and if you can afford more, amazing. Some people give $1, some $500, it
all adds up!).

So if you can take 30 seconds to [ [link removed] ]make an end-of-year investment into
humiliating Donald Trump next year, Indivisible won’t bug you for money
again this year. Enjoy your hot chocolate by the fire. Take a break.
Recharge your batteries. And get ready to make 2024 MAGA’s final year of
relevance in American politics. 

[ [link removed] ]CHIP IN >>

No money? Throw us some encouragement. This is a fundraising email, but
we’re not a big money operation. We’re organizers and social media mavens
and policy nerds and writers and campaigners trying to make the world safe
for democracy. This has been a trying year for that. And next year is
going to be a doozy. We’ll be recharging our own batteries at the end of
the month, and if you’d like me to pass on any notes of encouragement to
the Indivisible team, reply to this email. We need all the good cheer we
can get. We’re in this together. We’re gonna get through this together.
We’re going to win together.

In solidarity,
Ezra Levin

Ezra Levin

[5]Indivisble Co-Executive Director

Pronouns: He/him

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  • Sender: Indivisible
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  • Country: United States
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