Retail behemoth Walmart has become the latest company to drop advertising on X.

A Walmart spokesperson told Reuters, "We aren’t advertising on X as we’ve found other platforms to better reach our customers."

The company joins giants like Apple and Disney who have pulled their advertising from the platform after the far-left media watchdog group Media Matters published a hit piece accusing Elon Musk of antisemitism and claiming that advertising was being shown next to antisemitic posts.