Fast Company names Truth Initiative one of the world’s most innovative companies

Truth Initiative

March 12, 2020

Truth Initiative® named one of the world’s most innovative companies

Fast Company has published its list of the World’s 50 Most Innovative Companies for 2020 and named Truth Initiative second in their not-for-profit sector and No. 40 overall. The magazine says we “spent decades effectively skewering the tobacco industry,” have “smartly responded” to the youth vaping epidemic and are now “ahead of the curve of what became a national conversation about e-cigs.”

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How Big Tobacco used women’s equality struggles to sell cigarettes

The Virginia Slims slogan, "You’ve come a long way, baby" is just one of many examples of a major tobacco industry strategy to target women: linking smoking to "women's freedom, emancipation, and empowerment."

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truth® Ambassadors inspire others to go tobacco-free

Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as our newest class of truth Ambassadors. Take a look at what each ambassador will accomplish during their year-long program.

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A new warning about unauthorized e-cigarettes

The Food and Drug Administration has issued nearly two dozen warning letters to retailers and manufacturers for illegally selling flavored cartridge-based e-cigarettes. The agency says these letters are just the first in a series of ongoing actions to combat devices being sold without premarket authorization.

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This week in tobacco policy news

Florida — The Senate passed a bill to allow cities and counties to restrict smoking in public parks. Under current law, the state controls smoking regs, thereby limiting the role of local governments.
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Idaho — The state House passed a bill that would require retailers that sell e-cigarettes to be permitted through the state and inspected by the Department of Health and Welfare to ensure products aren’t sold to minors.
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New Mexico —– Gov. Grisham signed into law a bill establishing a licensure process for e-cigarette and other tobacco product retailers and creating a Tobacco 21 policy.
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West Virginia — The state legislature passed a bill that would move a portion of interest out of a rainy day fund and into a tobacco cessation fund which would be used by the Division for Tobacco Cessation to develop evidence-based quitting programs.
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