View online | Unsubscribe (one-click).
For inquiries/unsubscribe issues, Contact Us














?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng
?
?
Learn more about Jeeng


Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.














?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng
?
?
Learn more about Jeeng



Don't like ads? Go ad-free with TradeBriefs Premium




Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.














?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng
?
?
Learn more about Jeeng


A New Type of Geothermal Power Plant Just Made the Internet a Little Greener - WIRED   

Earlier this month, one corner of the internet got a little bit greener, thanks to a first-of-its-kind geothermal operation in the northern Nevada desert. Project Red, developed by a geothermal startup called Fervo, began pushing electrons onto a local grid that includes data centers operated by Google. The search company invested in the project two years ago as part of its efforts to make all of its data centers run on green energy 24/7.

Project Red is small—producing between 2 and 3 megawatts of power, or enough to power a few thousand homes—but it is a crucial demonstration of a new approach to geothermal power that could make it possible to harness the Earth’s natural heat anywhere in the world.Hot rock is everywhere, with temperatures rising hundreds of degrees Fahrenheit within the first few miles of the surface, but geothermal plants provide just a small fraction of the global electricity supply. That’s largely because they are mostly built where naturally heated water can be easily tapped, like hot springs and geysers. Hot water is pumped to the surface, where it produces steam that powers turbines.

The Nevada site, an “enhanced” geothermal system, or EGS, works differently. Instead of drilling into a natural hydrothermal system, Fervo dug into rock that is completely dry and effectively created an artificial hot spring by pumping down water that returns to the surface much hotter.That strategy piggybacks on hydraulic fracturing techniques developed by the oil and gas industry. Fervo drilled two wells that each extended more than 7,000 feet down before turning fully horizontal. It then connected them by fracking, producing cracks in the rock that connected the two boreholes. Water enters one borehole cold and exits the other at a temperature high enough to drive turbines and generate power.

Continued here














?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng
?
?
Learn more about Jeeng


Why This Whiskey Brand Sends Superfans From All Over the World to Vermont Every Quarter - Inc.com   

Brand ambassadors, or "superfans," are gaining prominence as the thrill of influencers wanes on social media channels like TikTok, which tend to prize this year's most popular word: authenticity.

In the early days of WhistlePig's history, its focus on making artisanal rye whiskey was both a blessing and a curse. The Shoreham, Vermont-based business's launch was perfectly timed for a surge of interest in a whiskey cocktail craze set off by the Mad Men series in 2010, but education also proved challenging, as, at the time, rye whiskey was still niche. Production of the smoky spirit had spiked to 1.4 million nine-liter cases in 2020, from 88,000 in 2009.

WhistlePig's marketing tactics helped nurture the niche beverage. There was the time when the company's employees walked Mangalitsa pigs, named Mortimer and Mauve, down the streets during New York Fashion Week. They showed up at Occupy Wall Street with whiskey for activists and brought pigs to tasting events. Buzz built, of course, but pigs can't go to the bar. So Jeff Kozak--WhistlePig's CEO, who took over from the founder, Raj Bhakta, in 2016--and the team went into the bars to talk to bartenders. They introduced the product, held tastings, and talked about rye whiskey and the distinct flavor profile it could bring to the location's cocktail program. Kozak says getting bartenders and other tastemakers who speak directly to consumers behind the brand helped propel them to success more than any pig could.  

Continued here















?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng

?
Learn more about Jeeng
?
?
Learn more about Jeeng


You are receiving this mailer as a TradeBriefs subscriber.
We fight fake/biased news through human curation & independent editorials.
Your support of ads like these makes it possible. Alternatively, get TradeBriefs Premium (ad-free) for only $2/month
If you still wish to unsubscribe, you can unsubscribe from all our emails here
Our address is 309 Town Center 1, Andheri Kurla Road, Andheri East, Mumbai 400059 - 93544947