[ Modest goals won’t get us where we need to go. We need to
think big. The labor movement needs, before anything, genuine ambition
for a new America...We need labor leaders who see their jobs as
climbing mountains no matter how high they are.]
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AMBITION, YALL – EVERYONE PLEASE GET ON UAW’S LEVEL  
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Hamilton Nolan
November 30, 2023
How Things Work [[link removed]]

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_ Modest goals won’t get us where we need to go. We need to think
big. The labor movement needs, before anything, genuine ambition for a
new America...We need labor leaders who see their jobs as climbing
mountains no matter how high they are. _

,

 

Regular people who are not directly involved in the labor movement
often find it hard to get interested in stuff that is happening at
unions. Here is the short chain of reasoning I use to explain why they
should care: What is the biggest underlying problem in America?
Inequality. What is the single most potent and plausible weapon
against inequality? Labor unions. What do labor unions need to do to
actually roll back inequality in a way that would improve your life?
They need to organize
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of new working people. So while it is understandable that the average
person who is not in a union sees the topic of “union organizing”
as some esoteric niche unrelated to them, that is not the case. This
is the path to fix the whole fucking country. When people feel like
this doesn’t affect them, well—that’s just an indicator of the
problem.

The next question in this chain is: What will it take for unions to
organize at the scale that we need? There are some practical answers
to this question—it will take money, it will take organizers, it
will take a structure
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to keeping the money flowing towards organizing. But there is a more
basic answer, that captures what has been lacking during the
post-Reagan decades of declining union power: It will
take _ambition_. Ambition! Large parts of the union establishment
still carry the sheepish look of a dog that has been beaten down for
years. Living in a state of permanent decline, a life spent playing
defense, has sapped them of the belief that things can be different.
Their goals have gotten modest. Modest goals won’t get us where we
need to go. We need to think big. The labor movement needs, before
anything, genuine ambition for a new America. Rather than gazing at
the scale of the problem and concluding that it is impossible, we need
labor leaders who see their jobs as climbing mountains no matter how
high they are. Ambition is the most precious quality of all.

That is why yesterday’s announcement
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the United Auto Workers that they are launching a campaign to unionize
more than a dozen non-union automakers at once is so important. The
UAW knows that the biggest threats to its long term industrial power
are the rise of big non-union auto companies like Tesla, and the fact
that the auto industry has long been able to move plants to anti-union
southern states in order to operate union-free. If left unchecked,
those two trends will drain the UAW like a vampire, leaving it a
hollow shell of a once-mighty institution. To truly beat back those
trends will take organizing at an unprecedented scale. It will take
organizing 150,000 new workers into a union that only has 400,000
active members today. That is the sort of challenge that union leaders
would traditionally regard as a vague, long-term problem, like
“solving climate change,” to be addressed with small gestures in
the present, in the hopes that maybe somehow something will happen
down the road to make the whole thing easier.

Instead of that, the UAW has simply said: It will take organizing
150,000 new members to fix our problem? Then our plan will be to
organize 150,000 new members. Let’s fucking get to work. This is
exactly the mentality that the labor movement writ large needs, but
does not have.

The UAW is seizing opportunities that unions too often squander. It is
coming off a major strike win at the Big Three automakers, a strike
that was itself hugely ambitious. Instead of coasting on that victory,
UAW leader Shawn Fain is using it as an advertisement for the union,
to pull in workers everywhere. When I interviewed Fain
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week ago, I asked him which company would be his next organizing
target, and he gave a kind of vague answer about how he didn’t care
because the union wants to organize everyone. I thought that he was
just avoiding the question. But it looks like he was being honest.
They’re going after everyone. This is the sort of campaign that will
take years, and will take a lot of money, and will be hard. But they
are _making a plan to do it because it must be done_, which is the
step without which you can be absolutely sure it would never get
accomplished.

Which other unions should be doing this? I would say “all of
them,” but I don’t want to be too vague myself. Let’s say, for
the sake of appearing practical, that this type of ambition is only
realistic for industries that already have a strong union presence in
them—industries where major unions operate, and have a traditional
base, but where union density is not where it needs to be. Where else,
then, should we see equally grand campaigns to organize hundreds of
thousands of workers where unions are already established?

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All non-union grocery stores (UFCW)

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All non-union teachers (AFT, NEA)

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All non-union health care workers (Many big and medium sized unions in
the industry)

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All non-union construction workers (The building trade unions)

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All non-union hotel workers (Unite Here)

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All non-union aviation industry workers (AFA, ALPA, Machinists, SEIU,
etc)

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All non-union local, state, and federal government workers (AFSCME,
AFGE)

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Every single non-union worker in the TV and film industry (WGA West,
WGA East, SAG-AFTRA, IATSE, Teamsters)

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THE TECH INDUSTRY, Jesus Christ (CWA, the media unions)

This is just a list I thought up in five minutes. It would be much
longer. The point is that each of these areas has the same state of
play that the UAW is facing in the auto industry. It’s not like the
UAW looked at the richest union buster on earth’s electric car
company, and the most racist anti-union states in America where they
intimidate poor workers into not organizing, and thought to itself,
“well this is all laid out real easy for us so I guess we’ll give
it a shot.” It’s fucking hard! But it needs to be done. There is
zero reason why all of the unions I mention above cannot conduct
themselves with the same level of ambition. All of those unions sit in
industries where the power of organized labor is threatened by the
growth of non-union employers. Hell, the Hollywood unions just won big
strikes too, just like UAW. Will they likewise use this moment as a
springboard into a vibrant union future? Or will they retreat back
into their comfortable positions as those who are not lucky enough to
be members of the unions are left out in the cold? As important as the
need to organize at scale is for preserving and growing the power of
the unions, the _moral_ importance of giving millions of non-union
workers the protection of a union is even greater.

I want to see some grand fucking plans! I want the building trades to
get fucking serious about organizing! I don’t want the tech
industry, the most valuable in America, to coast along union-free! I
don’t want all those grocery workers who put their lives at
risk during the pandemic
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wonder why the union in their industry doesn’t help them out, too! I
want unions, in general, to find the existence of enormous numbers of
non-union employers right within their own industries to be
intolerable and repugnant and the cause of a “war room”-like
atmosphere that will persist until this grotesque situation changes.

Sorry for saying “I” so much. We! We want this. We need this. The
working class of America needs unions to get on the UAW’s level.
Don’t be cautious. Be bold. Spend all your money on organizing. Go
for broke. The conditions are not going to get better than they are
right now. If you are in a union, show them what the UAW is doing, and
say: We need to do this, too. Time’s a-wasting.

_[HAMILTON NOLAN, a journalist who writes about labor and politics.]_

* UAW
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* organizing
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* union organizing
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* Labor Organizing
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* Organizing the unorganized
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* auto industry
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* Labor Unions
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* Labor Movement
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* future of the labor movement
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* Trade Unions
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* AFL-CIO
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* Auto Strike
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* non-union shops
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