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TradeBriefs Editorial

From the Editor's Desk

How to Design an AI Marketing Strategy

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and plan the effective rollout of future ones. It categorizes AI along two dimensions: intelligence level and whether it stands alone or is part of a broader platform. Simple stand-alone task-automation apps are a good place to start. But advanced, integrated apps that incorporate machine learning have the greatest potential to create value, so as firms build their capabilities, they should move toward those technologies.

Continued here

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Genetic data on 500,000 volunteers in UK to be released for scientific study    
Genetic data on 500,000 volunteers in UK to be released for scientific study
She plans to delve into the UK Biobank genomes to see which genetic variants drive harmful patterns of body fat and so determine who is most at risk. “There’s much more potential for a new scientific discovery,” she said.


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Biden Scorches Boebert With Hand Gesture In Her Own Backyard    
Biden Scorches Boebert With Hand Gesture In Her Own Backyard
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Iowa Lottery Losers Cash In After Mix-Up With Winning Numbers    
Iowa Lottery Losers Cash In After Mix-Up With Winning Numbers
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Social Security Official Shreds Lauren Boebert Over What She Finds 'Unacceptable'    
Social Security Official Shreds Lauren Boebert Over What She Finds 'Unacceptable'
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Prominent Politicians Offer Glowing Remembrances Of Henry Kissinger    
Prominent Politicians Offer Glowing Remembrances Of Henry Kissinger
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Anthony Bourdain Didn't Hold Back When Writing About Henry Kissinger    
Anthony Bourdain Didn't Hold Back When Writing About Henry Kissinger
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Jimmy Kimmel Torches Trump With Eric-Related Reason For His Post-Jan. 6 Grief    
Jimmy Kimmel Torches Trump With Eric-Related Reason For His Post-Jan. 6 Grief
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'Daily Show' Guest Host Michelle Wolf Hits Ron DeSantis With A Big Biblical Burn    
'Daily Show' Guest Host Michelle Wolf Hits Ron DeSantis With A Big Biblical Burn
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Frances Sternhagen, Award-Winning Actor Known For 'Cheers' And 'ER,' Dead At 93    
Frances Sternhagen, Award-Winning Actor Known For 'Cheers' And 'ER,' Dead At 93
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Our Awards Never Needed To Be Gendered — And Here's Why    
Our Awards Never Needed To Be Gendered — And Here's Why
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19-Year-Old Charged With Killing Girlfriend Was Helping Family With Houston Search    
19-Year-Old Charged With Killing Girlfriend Was Helping Family With Houston Search
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Senator: White House Not Seeking Conditions On Military Aid To Israel, Despite Earlier Biden Comment    
Senator: White House Not Seeking Conditions On Military Aid To Israel, Despite Earlier Biden Comment
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Should Young Kids Ask For Permission To Pet Your Dog? A Tweet Has The Internet Fuming.    
Should Young Kids Ask For Permission To Pet Your Dog? A Tweet Has The Internet Fuming.
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Officer Who Put Elijah McClain In Chokehold Is Reinstated With $200,000 In Back Pay    
Officer Who Put Elijah McClain In Chokehold Is Reinstated With $200,000 In Back Pay
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Cher Admits How She Really Feels About Getting Older    
Cher Admits How She Really Feels About Getting Older
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Remains Of Missing Teen Found In California; Ex-Boyfriend And Friend Arrested    
Remains Of Missing Teen Found In California; Ex-Boyfriend And Friend Arrested
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Op-ed: Europe is leaving a void in a multipolar world    
Op-ed: Europe is leaving a void in a multipolar world
Even as the balance of power economically shifts to places such as India, Indonesia, Saudi Arabia, and others, the instability of this multipolar world needs Europe to help play a key role in the here and now.


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Stock trading platform Robinhood to launch in UK after two failed attempts    
Stock trading platform Robinhood to launch in UK after two failed attempts
Payment for order flow can create conflicts of interest, critics say, as brokers have an incentive to direct order flow to market makers offering such arrangements over the interests of their clients.


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Israel and Hamas agree to last-minute cease-fire extension of 24 hours     
Israel and Hamas agree to last-minute cease-fire extension of 24 hours
Israel\'s air and land offensive was launched in retaliation to a terrorist attack by Hamas on southern Israel that killed some 1,200 people and saw another roughly 240 taken hostage into Gaza. Israel authorities say that around 160 hostages remain there.


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China factory activity shrinks for a second month in November    
China factory activity shrinks for a second month in November
While China\'s third-quarter economic growth came in stronger than expected, economic data has been patchy and uneven, pointing to the fragility in its vast economy as Beijing engineers a deleveraging of the once-bloated real estate sector.


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Henry Kissinger, towering U.S. diplomat, dies at age 100    
Henry Kissinger, towering U.S. diplomat, dies at age 100
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Rwandan courts will not protect refugees' rights, say daughters of genocide hero    
Rwandan courts will not protect refugees' rights, say daughters of genocide hero
Anaïse Kanimba argues that the evidence assessed by the supreme court about Rwanda's asylum procedures, combined with her father's treatment, shows that basic tenets of judicial fairness cannot exist in Rwanda and cannot be superimposed on a country through a treaty signed in the UK in return for money.


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New push for debt relief to help developing world fund climate action    
New push for debt relief to help developing world fund climate action
The statement calls for the cancellation of the debts of lower-income countries “on the frontline of the climate emergency” and for rich countries to significantly increase levels of grant-based climate finance.


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Foiled robbery attempt sees demand for ancient samurai weapon soar in Japan    
Foiled robbery attempt sees demand for ancient samurai weapon soar in Japan
However, the company’s president, Takemitsu Sano, cautioned against using sasumata to start a fight, stressing that they were intended to be for self-defence and were more effective in the hands of people who have been trained to use them, NHK said.


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Taiwan president says China has too many problems to invade    
Taiwan president says China has too many problems to invade
In the interview she was asked whether the shift of some semiconductor production to the US could weaken Taiwan’s value in the eyes of the global community in terms of protecting it from Chinese annexation. Taiwan manufactures the vast majority of the world’s most advanced chips, and the supply is crucial to technology around the world.


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Second Sydney Theatre Company board member resigns in wake of actors' pro-Palestinian protest    
Second Sydney Theatre Company board member resigns in wake of actors' pro-Palestinian protest
On Sunday the singer-songwriter Deborah Conway wore a Star of David pendant and colours of the Israeli flag while performing at Mushroom Records' 50th anniversary concert at Melbourne's Rod Laver Arena. According to Channel Seven, more than 800,000 people watched the broadcast on the network.


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Leading brands misled consumers about 'premium' dishwashing tablets, Australian court finds    
Leading brands misled consumers about 'premium' dishwashing tablets, Australian court finds
The judge will hear from the parties again on final forms of injunctive relief but indicated both companies will need to design new packaging and refrain from representing their premium-tier products as being any better at cleaning "when there is no adequate foundation in scientific knowledge for that claim".


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Brittany Higgins visibly angry and in tears as Bruce Lehrmann's barrister accuses her of lying about alleged rape    
Brittany Higgins visibly angry and in tears as Bruce Lehrmann's barrister accuses her of lying about alleged rape
Asked if she has a financial interest in the outcome of the defamation proceedings Higgins said: "I declare it now, if I ever actually finish the book, I will donate [the outstanding contractual sum of $216,667] to charity. I don't care about the money.


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Scores of dead pilot whales found on Tasmanian beach in 'confronting scenes'    
Scores of dead pilot whales found on Tasmanian beach in 'confronting scenes'
"My son Noah sent me photos and reported it to Marine [and] Safety Tasmania because the first whale he saw was actually floating and was a hazard to shipping and boats," Pennicott said.


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Coalition plan to privatise visa processing to be subject of new inquiry    
Coalition plan to privatise visa processing to be subject of new inquiry
In February 2020, Guardian Australia revealed the Liberal party had scrubbed records of a $165,000 donation from a company run by Briggs, Southern Strategy, refusing to say why the donation which it labelled a mistake had been recorded.


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Israel-Hamas war live: ceasefire continues amid efforts to secure more hostage releases; shooting attack in Jerusalem kills three    
Israel-Hamas war live: ceasefire continues amid efforts to secure more hostage releases; shooting attack in Jerusalem kills three
“We are not part of the conflict,” the foreign minister, Parnpree Bahiddha-Nukara, said in a Reuters interview after his meeting with the workers on Tuesday. He said there were no conditions for their release.


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West 'encourages' killing of civilians in Gaza, says father of activist shot dead by IDF    
West 'encourages' killing of civilians in Gaza, says father of activist shot dead by IDF
He said he was "a longstanding supporter of the state of Israel" and was reluctant to speak out, and did so only because asked, and in the hope that it would contribute to understanding and resolution.


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Israel-Hamas war: ceasefire extended for a day amid last-minute mediation efforts    
Israel-Hamas war: ceasefire extended for a day amid last-minute mediation efforts
Netanyahu made clear he had no intention of considering a more lasting ceasefire. “After this phase of returning our abductees is exhausted, will Israel return to fighting? So my answer is an unequivocal yes,” Netanyahu said on Wednesday. “There is no way we are not going back to fighting until the end.”


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Labour vows to 'rewire Britain' as pylon plans spark row in Tory party    
Labour vows to 'rewire Britain' as pylon plans spark row in Tory party
"People have genuine concerns about democracy in the planning process, and communities must feel the benefit from the energy transition, but we cannot afford to slow down. It's politicians' job to broker the deals needed to move us forward, not grandstand with unworkable propositions. Until we move beyond the current impasse, millions of people will continue to face sky-high energy bills."


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The secret plan to 'hook' the developing world on oil - podcast    
The secret plan to 'hook' the developing world on oil - podcast
The Guardian is editorially independent. And we want to keep our journalism open and accessible to all. But we increasingly need our readers to fund our work.


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NHS England faces lawsuit over patient privacy fears linked to new data platform    
NHS England faces lawsuit over patient privacy fears linked to new data platform
An NHS spokesperson said: “This letter fundamentally misunderstands how the Federated Data Platform will operate and is totally incorrect in both matters of law and fact. The platform will use only existing data legally collected by the NHS to support direct patient care, which is lawful under all relevant data protection regulations.”


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Henry Kissinger, secretary of state to Richard Nixon, dies at 100    
Henry Kissinger, secretary of state to Richard Nixon, dies at 100
Fleeing Nazi Germany as a Jewish teenager with his family, Kissinger in his later years cultivated the reputation of respected statesman – giving speeches, offering advice to Republicans and Democrats alike and managing a global consulting business. He appeared at Donald Trump’s White House on multiple occasions.


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Warren Buffett once joked that Charlie Munger's 'idea of traveling in style' was an air-conditioned bus    
Warren Buffett once joked that Charlie Munger's 'idea of traveling in style' was an air-conditioned bus
Despite his apparent love of budget buses, Munger traveled on planes throughout his life and was involved in the aviation industry, as Berkshire Hathaway\'s portfolio includes the private-jet company NetJets and other plane-related businesses.


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7% Dividend Yields or Higher: The S&P 500's 6 Best Payouts    
7% Dividend Yields or Higher: The S&P 500's 6 Best Payouts
There’s still plenty of yield in the stock market even with the recent rally that has resulted in a 19% year-to-date gain in the .css-1h1us5y-StyledLink{color:var(--interactive-text-color);-webkit-text-decoration:underline;text-decoration:underline;}.css-1h1us5y-StyledLink:hover{-webkit-text-decoration:none;text-decoration:none;}S&P 500 this year. 


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4 Lucrative Tax Deductions That Seniors Often Overlook    
4 Lucrative Tax Deductions That Seniors Often Overlook
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Disney's Iger on halting X ads: Association with Musk, platform not 'a positive one for us'    
Disney's Iger on halting X ads: Association with Musk, platform not 'a positive one for us'
The DealBook Summit in New York City has had other prominent public figures take the stage, such as JPMorgan Chase CEO Jamie Dimon, Warner Bros. Discovery CEO David Zaslav, Israeli President Isaac Herzog and Vice President Kamala Harris.


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Pure Storage Shares Tumble as Guidance Misses Estimates    
Pure Storage Shares Tumble as Guidance Misses Estimates
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