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The creepy AI-driven surveillance that may be infiltrating your workplace - Business Insider   

Can a machine tell that you're mad just by looking at your face? Do your emails give away how stressed you are? Could a computer understand your emotions better than you?

According to a wave of new startups, the answer to all of the above is a resounding yes. A raft of companies is trying to sell the idea that emotion artificial intelligence can pick up on subtle facial movements that we aren't even aware we're making, use those minuscule twitches to determine what we're feeling, and then turn those private feelings into quantifiable data. EAI, the developers claim, can pick apart the differences between emotions such as happiness, confusion, anger, and even sentimentality. In theory, this tech makes it possible for a computer to know our emotions — even if we don't know them ourselves.

For companies, EAI may be a gold mine. Being able to understand customers' genuine thoughts, feelings, and personalities would make it a lot easier for companies to sell their products. Imagine you're browsing on a shopping app and you don't like what you're seeing. With EAI, the app could tell in an instant and quickly serve up the kind of content that it thought would make you feel good — and be more likely to buy. Some businesses are already using the tech to make smart toys, robotics, vehicles, and empathetic AI chatbots. Beyond commercial uses, EAI could help companies in the workplace: Knowing the emotional state of a prospective or current employee can help companies make decisions that improve productivity and keep things humming along.

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