Dear John,

Did you see my email this morning about the disturbing trend we’re seeing?

I’ve been in the fight to end abortion for almost two decades now, and I’m telling you right now that I’m concerned.

With the losses we’ve seen lately in Ohio, California, Michigan, and Vermont, where the killing of preborn children has been codified into state constitutions, it’s clear: the pro-life movement is losing key messaging battles.

Why? We’re being outspent by Big Abortion, which is pushing a massive misinformation campaign with millions of dollars of funding. This is why your support right now is critical before your 4X Giving Tuesday matching opportunity ends.

I want to be very clear: we know our strategy works, and our content is proven to change minds from pro-abortion to pro-life. But we need the funding to saturate America with the truth on a mass scale in order to truly transform our culture.

We’ve calculated that if every pro-life friend gave just $15, we could reach every person in America. Is this something you can do? Your gift of just $15 will be QUADRUPLED this Giving Tuesday and go four times as far to transform minds and save innocent lives. Make a gift and have it 4X MATCHED now:

The number of babies who are being poisoned, dismembered, and violently suctioned out of their mothers’ wombs has not decreased since Roe v. Wade was overturned last year. In fact, it has increased.

In addition, the pro-life side has lost in every single state where a constitutional “amendment” to increase abortion access has been on the ballot. 

John, while the last 50 years of pro-life efforts have made a difference in saving lives from abortion, it is more clear than ever that ending Roe v. Wade wasn’t the solution to ending abortion. We must not be complacent. The pro-abortion side - in state after state - is determined to win and we must act now.

However, if we keep using the tactics we’ve always used, the pro-life movement is going to fail. 

We must change the minds of Americans across the country to see abortion as something that should end permanently, not just be regulated.

This is why Live Action has plans to: 

• Reach every church with an educational curriculum to be used by pastors
• Get into every school with our “Baby Olivia” fetal development video revealing the humanity of preborn children so young people can encounter the obvious humanity of preborn babies in the womb
• Change minds by showing images and videos of abortion that the abortion industry tries to hide

But we can’t do any of that without you. Your Giving Tuesday gift will be QUADRUPLED and will help create the cultural groundswell that’s needed to transform public opinion on abortion and save lives. Give now to have your gift 4X MATCHED to reach every household in America: give.liveaction.org

The handwriting is on the wall. Too many in political power are either compromising on abortion or won’t touch the issue at all. 

We have no room for cowardice. We must help people wake up to the gravity of this fight. We must value life and justice. 

If we don’t act now, the culture of death we are already beginning to see will steal more ground.

Let’s work together to secure a future that embraces life for our children and future generations.

For Life,

Lila Rose

Founder and President