Hi there, John —

I know you’ve gotten a lot of emails this week, but we email you only because it’s important.

We’re quickly nearing our end-of-month fundraising deadline, but right now, we are short of our monthly projections. Could you split a $10 donation between my campaign and 1973 Action Fund now? Let me explain further:

Hitting every single monthly online fundraising goal is critical to building a winning campaign.

What’s involved in a winning campaign? It starts with talking to as many voters as possible. There are also bills to pay – like our HQ office for staff and volunteers to work out of – and travel costs as I continue to hit the road and talk to voters and community leaders.

Some of our biggest expenses are in our voter communication and engagement budget. Next summer and fall, our campaign will make huge investments in TV and digital ads, direct mail pieces, and an aggressive ground campaign to get out the vote before the election. What we raise now plays a major role in determining how big our budget can be and how many voters we can reach.

Early polling shows me in a dead heat with my extremist Republican opponent. This campaign will be won or lost by the smallest of margins. We really can’t afford to miss any of our internal budget goals because failing to hit our monthly projections translates into budget cuts on direct voter outreach.

That’s why your contribution today is so deeply important. It’s an investment into winning this campaign for a brighter future for North Carolina. Please split a contribution of $10 – or whatever is right for you – before the end of the month:

Thank you,

Josh Stein