Dear MoveOn member,
At MoveOn, we pride ourselves on the importance of connecting with voters, one by one.
Election after election has shown, when we meet voters where they are by having genuine conversations about their concerns, needs, and dreams—and then turn them out on Election Day—we win.
This is the lifeblood of what we know wins elections. And MoveOn has been on the cutting edge of combining data and technology with old-fashioned shoe-leather organizing for 25 years, honing how to most effectively turn out voters, with a focus on young voters and those who do not consistently vote.
But that lifeblood is at serious risk—and not just at MoveOn.
Right now, due to a sharp decline in donations to nonprofit organizations across the country, progressive organizations have contacted almost 19 million fewer voters than at this same period prior to the midterm elections in 2021.1
In order to close this gap, we need your help. By the end of the year, we need to raise $1 million to help get our work connecting with voters back on track.
According to an analysis by The Movement Cooperative, progressive organizations have contacted just 40% of the voters we contacted at this time in 2021.2
The decline in battleground states is even worse, with less than a third of the voter contacts made in Michigan and Pennsylvania. In Arizona, only one-sixth of the contacts made in 2021 have been made in 2023.3
That is a gap we must close in 2024 if we plan to keep Trump out of office.
As you know, Trump back in the White House threatens our basic democracy and puts all of America at risk—especially the Black, Latinx, Muslim, and LGBTQ+ communities who are already under daily assault.
Winning in 2024 is contingent upon ensuring we have a huge voter contact operation, just as we did in 2022, when we helped turn out 50,000 voters in battleground states who otherwise may not have voted.
We plan to use these resources to train and assist local organizers in swing districts to build cohorts of organizers on the ground who will lead the charge to motivate their communities to vote in 2024 through direct voter contact.
But we can't do any of this without fully funding this vital work. That is why we need your help today.
Will you give $9 today to help us raise $1 million by year-end for our voter contact project?
Thanks for all you do.
–Mohammad, Vickie, Evelyn, David, and the rest of the team
Sources:
1. "Sounding the Alarm: Consequences of the Current Funding Shortfall," The Movement Cooperative, accessed November 27, 2023
https://act.moveon.org/go/185349?t=5&akid=370171%2E40999114%2ECgLZwj
2. Ibid.
3. Ibid.
Want to support MoveOn's work? Book bans have skyrocketed thanks to right-wing state laws which have forced teachers to remove books from their classrooms. In response, MoveOn is launching a "Banned Bookmobile," filling it with books that the far right has banned, and driving it around to hand out those books, for free, in highly trafficked areas that will attract media attention. To keep the Banned Bookmobile up and running into 2024, we need your help.
Will you chip in to power our critical work?
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