Hi John,
As you read this, corporate beauty brand Dove is pumping billions of single-use plastic bottles and sachets into vulnerable communities.
Dove’s chief execs will tell you they care about women and girls. They’re spending millions on ‘Real Beauty’ campaigns to convince you that their business is a force for good.
But behind their public image lies a true story of real harm. Dove’s near impossible-to-recycle plastic sachets are wreaking havoc in the Global South, polluting neighbourhoods, choking rivers, and when burned, are leaching toxic chemicals into the air we breathe.
But it doesn’t have to be this way. John, if enough people reading this email sign the open letter to Dove they’ll have nowhere to hide; the whole world will read about their bad behaviour and Dove will be forced to address the issue publicly.