Just in case you missed it just before Thanksgiving: The latest poll in the Michigan Senate race shows a dead heat between me and a couple of our potential opponents. This affirms what we have known: Michigan is NOT a solid blue state, and we can’t take anything for granted.
Look, I’m a *bit* of a data nerd, so my team and I have been digging into the numbers of this poll, along with every other poll so far in this race. We pair the knowledge we get from this with what we know it takes to win in Michigan and use it as the foundation for how we build our campaign.
We will use this poll, and a bunch of other data points, to make sure we’re being smart and strategic about how and when we’re talking to voters. But we also know that polls like this indicate an expensive showdown, with control of the Senate on the line. That’s why I would really love to earn your support today, so we continue running a campaign that will make Michiganders proud and win this competitive open seat.
DONATE NOWThank you,
Elissa
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From: ElissaSlotkin.org
Subject: New poll: Elissa has a slight lead in the Michigan Senate race
To: [email protected]
We just got big news in the Michigan Senate race, team: A new poll shows that our general election race is a DEAD HEAT against two of our Republican opponents.
Elissa Slotkin: 39%
Mike Rogers: 37%
Elissa Slotkin: 40%
James Craig: 38%
We have a slight edge, but this poll makes it clear that no matter who our Republican opponent is, there is a lot of work to do in order to take Elissa’s positive, affirmative message to undecided voters across the state next year. Will you chip in to help us make the important investments we’ll need to win this race?
DONATE NOWWith the retirement of Joe Manchin in West Virginia, we know that Michigan’s open Senate seat will be even more critical in determining whether or not Democrats maintain control of the Senate next year. And this poll makes it clear that, as a swing state, nothing in Michigan is ever guaranteed.
The Detroit Free Press said: ”But it's such a small lead — well within the margin of error — that it could indicate trouble for Democrats in retaining the seat…Such large numbers of undecided voters make it clear that all of the candidates still have a lot of ground to make up in introducing themselves to voters.”
So, what does this mean? The big takeaways for our race in this open seat are that while this is a two-point margin, over 20% of voters are undecided. We’ve been doing everything we can to take our message directly to voters early by visiting cities and towns all over Michigan and meeting with folks to talk about the issues that matter to them. In addition, we know that millions of dollars from Republican mega-donors and conservative Super PACs are on the way to prop up our eventual opponent.
Elissa is a data nerd, so this kind of poll really does guide our decisions about TV ads, digital outreach, hiring staff early, and building a ground-game that meets folks where they are. That’s why the most important time to donate is now. Contributions a year from now, when we’re in the home stretch are helpful. But everything we raise now will help us be strategic and intentional about how — and when — we’re reaching voters.
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Thank you for your support,
Team Slotkin
