Hey, it’s Eric — do you have a moment? I want to share something I just read in our ActBlue.
Did you know that our average donation in 2023 is just $14.02?
Here’s why I’m proud of that number: Our average contribution proves that this movement is powered by small-dollar donations. We’ve relied on real people like you donating what + when they’re able to since Day One — and we plan to keep it that way.
Here’s why I’m also nervous about that number: it’s lower than usual, which means we need more folks to step up than usual to hit the same important end-of-month goals.
Allow me to dive further into our average donation amount and why it matters so much.
This time last year, our 2022 average donation was around $29. Now we’ve dipped down all the way to $14.
In a weird way, my team is proud of it! Here's why:
A low average donation is the hallmark of a real people-powered campaign. It shows that we’re not funded by corporate PACs or billionaires with deep pockets.
But, on the other hand, it means the money we used to raise from a single donation — well, now we need two to raise the same amount!
We can't afford to let our fundraising dip *too* low, John. So, we're asking everyone who hasn't donated to make their very first contribution to John Fetterman today — that'll help us close the gap.
Thank you for all you do.
Eric 💙
Eric Stern
John Fetterman for U.S. Senate
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