Dear John,

As one of our most dedicated supporters, you’ve been there for hungry kids time and again. That’s why I want to make sure you see this special matching gift campaign.

Tomorrow, on Giving Tuesday, our leading partner Citi will be matching gifts, $1-for-$1, up to $500,000 — which means that your donation to help feed hungry kids will be worth TWICE as much.

Because your continued support means so much to us, we want to make sure YOUR gift is one of the first to be matched. What’s more, when you give today, you’ll inspire others to give tomorrow.

That’s because when people see that others have given, it can create a snowball effect. And with millions of kids facing hunger this year, every dollar matters right now.

Thank you in advance for your leadership and compassion at this critical time.

Sincerely,