Why #GivingTuesday is bigger than you think

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DONATE ([link removed]) | SHOP ([link removed]) | NEWS ([link removed]) | ABOUT US ([link removed]) | November 24, 2023

We’re just a few days away from GivingTuesday, the biggest day of nonprofit support in the entire calendar year. If you’re looking to support farmed animals, help end the systemic cruelties of the animal agriculture industry, and build a vegan future together, then making a gift to Animal Outlook is one of the most impactful ways to maximize your GivingTuesday contributions.
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When you support Animal Outlook, your donation goes directly to programs that directly improve the protections for farmed animals and help thousands of people take steps to choose compassionate vegan meal options. Programs such as:
* Undercover Investigations: You’ll provide the resources necessary for our undercover investigators to expose the cruelty of the animal agriculture system and secure the evidence necessary to hold major corporations accountable, all while inspiring people to eat vegan as a way to stand up for animals. In 2023, our investigations team revealed punching and kicking birds, lack of food, and dangerously high ammonia levels at a facility producing chicken for Tyson and uncovered Tyson’s role in widespread abuse.
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* Legal Advocacy: By supporting AO, you give our legal team the resources they need to advocate for animals in the courtroom. Not only is our team going after major corporations to hold them accountable for what our investigators find, but we’re also finding novel ways to use laws to address the systemic harms of animal agriculture. The science says meat is bad for your health, but the industry knows it can hinder progress toward a vegan world by playing on fears that going vegan is unhealthy, preventing countless compassionate people from taking that step to help animals. And they’re using the American Heart Association (AHA) to do it by paying for the “heart healthy” check mark for meat packaging. Your support directly helps our lawsuit against the AHA to stop this from happening.
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* Vegan Outreach: Remember that sense of pride you got the first time you introduced someone to your favorite new food that was 100% vegan? Every year, Animal Outlook starts thousands of people on their own journey of delicious vegan meals. Not only that, we're showing people how to take easy and impactful actions they can take every day to spread the change far and wide. Your support makes you part of the reason why thousands of people in 2024 will find out that their new favorite food is vegan.
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* Farm Transitions: There’s a new movement happening in America’s heartland, and your support is making it possible. Farmers finally see a way out of the exploitative world of animal agriculture thanks to Animal Outlook’s program that reimagines their operation into a farm that grows healthy and sustainable produce. By making a gift to AO, you’re investing in the vegan future of America’s food system and helping to save thousands of animals from lives of cruelty at the same time.

If those weren’t enough reasons to make Animal Outlook your GivingTuesday nonprofit of choice, how about the ability to double your impact? If you make your gift today, it will be matched, dollar-for-dollar, up to $10,000. Help us reach our goal and make twice the difference for animals.
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Thank you so much for all you do for farmed animals.

With gratitude,

Cheryl Leahy
Executive Director
P.S. Our matching gift campaign only runs through this Tuesday. Make your gift now ([link removed]) to ensure that your donation is matched, dollar-for-dollar, and help us reach our $10,000 goal.

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As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals.
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