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Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.




Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.

It’s Too Easy to Buy Stuff You Don’t Want - The Atlantic   

I’ve made many impulse purchases in my life, but the first one that I found genuinely unsettling was a pair of Nike VaporMax sneakers. It was July 2018, and I was mindlessly tapping through Instagram updates while waiting to meet friends for lunch. That’s where I saw the sneakers, tucked between photos of last night’s outfits and this morning’s bagels: futuristic, baby pink, and a new arrival, according to the ad. This was the heyday of artificial sneaker scarcity, when every design worth a damn sold out before you even had a chance to decide if you liked it. I pounced.

The order took maybe 15 seconds. I selected my size and put the shoes in my cart, and my phone automatically filled in my login credentials and added my new credit-card number. You can always return them, I thought to myself as I tapped the “Buy” button. Almost as soon as I’d paid, I snapped out of the mania that had briefly overtaken me, $190 (Jesus Christ) poorer but with one pair of Jetsons-looking shoes on their way to my apartment. It’s always a little horrifying to realize that advertising has worked on you, but this felt more like I had just watched the velociraptor in Jurassic Park learn to use the doorknob. I had completed some version of the online checkout process a million times before, but never could I remember it being quite so spontaneous and thoughtless. If it’s going to be that easy all the time, I thought to myself, I’m cooked.

That experience wasn’t the result of any particular just-to-the-market technology. Instead, a handful of small changes to the mechanics of online shopping had begun to accumulate into something meaningful: Advertisers were amassing stores of personal data with which to tailor their ad targeting. Retailers were offering free shipping and free returns on everything—buy now, decide later. Browsers and operating systems were urging users to save login credentials and financial details within their software. The expanded use of payment shortcuts such as Apple Pay and Shopify’s Shop Pay was circumventing the need to create a new account or log in to an old one. “Buy now, pay later” services including Klarna and Affirm were beginning to pop up at more retailers to soften the blow of spending.

Continued here




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