Arena Community,

The need for skilled digital campaign staff could not be more urgent. Democrats are up against a massive right-wing media machine and a multi-million dollar apparatus training young Republicans to fuel online outrage that motivates the Republican base.

At the same time, Democratic campaigns are years behind in executing on best practices for marketing and paid media that are commonplace in the private sector. And this is all occurring at a moment when advances in artificial intelligence are poised to fundamentally transform how campaigns use digital platforms to communicate with voters.

To elect bold champions for democracy, and reach voters in an increasingly splintered and evolving media market, we must level up the skills of Democratic campaign staff.

In order to meet this moment, Arena and Priorities USA have partnered to train over 150 progressive political professionals in digital tactics and strategy ahead of the 2024 election during the Arena Academy 201 Digital Skills Training.

Together, Priorities USA and Arena will run a two-and-a-half day training this December, during which experts will train attendees on advanced digital campaign topics, including media planning, analytics, data and testing, and the changing landscape of paid and social media. The partnership, which is already generating news, is the first of its kind in progressive politics and is intended to further develop digital talent that can be deployed on campaigns up and down the ballot next year.

In order to better situate Democrats for success up and down the ballot, not just in 2024, but in future cycles, we need to fund specialized staff training programs like the Arena Academy 201 Digital Skills Training.

Can you make a donation today to support Arena and Priorities USA’s joint training efforts?

The demand for experienced digital campaign professionals continues to grow, and we can’t do this important work without your investment.