| From | Check My Ads <[email protected]> |
| Subject | Sleeping Giants and Breitbart: 7 years of squashing the toxic site |
| Date | November 21, 2023 9:22 PM |
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bNs=3D.
Sleeping Giants first tweeted about Breitbart 7 years ago. Here=E2=80=99s w=
hy the toxic site is still alive.
Hey folks, Nandini here.
Seven years ago, Breitbart was at the height of its power and influence whe=
n a tiny social media account called Sleeping Giants pushed out its first t=
weet: =E2=80=9CDid you know your ads are on Breitbart?=E2=80=9D
The campaign ate their breakfast, lunch and dinner. Breitbart lost 90% of i=
ts revenue in 3 months =E2=80=94 and the outlet is now nearly universally b=
locked by default across the ad industry.
Our campaign =E2=80=94 which led thousands of advertisers to block the webs=
ite from their media buys =E2=80=94 should have should have effectively end=
ed Breitbart=E2=80=99s ad business.
But as it turns out, it=E2=80=99s never that easy with the advertising supp=
ly chain. Breitbart has found new life beyond domain blocklists.
Over the last few weeks, I=E2=80=99ve been digging through the guts of Brei=
tbart=E2=80=99s ad business to see how they=E2=80=99ve survived over the ye=
ars.
And right off the bat, I=E2=80=99m delighted to share that four ad exchange=
s have dropped Breitbart from their inventories as a result: Consumable, Ne=
xxen (formerly Unruly), Brightcom and OpenWeb have blocked Breitbart from t=
heir inventories.
Let=E2=80=99s look at how:
1. Breitbart is operating under an account called Voranda
In most cases, Breitbart can=E2=80=99t operate under its own name anymore. =
(Nobody wants them.) They=E2=80=99re getting around it by working with thir=
d party ad networks who help Breitbart back into the supply chain under oth=
er corporate names.
By using the ads.txt protocol, we have found Breitbart operating under the =
name Voranda. And it looks like Breitbart (or whoever is working on their b=
ehalf) is taking advantage of lax processes at the ad exchange level.
In October, Brightcom authorized an account called =E2=80=9CGranite3=E2=80=
=9D to sell ads on the domain =E2=80=9Cvoranda.com.=E2=80=9D In August of t=
his year, the account was quietly changed to =E2=80=9CBreitbart=E2=80=9D an=
d =E2=80=9CBreitbart.com.=E2=80=9D
Breitbart originally entered Brightcom=E2=80=99s inventory as =E2=80=9CGRAN=
ITE3=E2=80=9D. Source: Well-Known.Dev
The CEOs of Consumable and Brightcom were both unaware that Voranda was wor=
king with Breitbart and both removed the accounts promptly.
But what is Voranda and who is behind it? It looks like someone with a lot =
of experience being unwelcome in the ad industry. Voranda is operated by th=
e former Digital Marketing Director of another widely blocked website: WND.=
com. WND was banned from Google Ads in August, 2022.
In our research, we found Voranda working with just three websites:
Breitbart
Drudge Report
RefDesk.com
Voranda=E2=80=99s own website looks barely operational, which suggests to u=
s that they already have the business they want.
In 2021, we first suggested that Breitbart had found a backdoor into the ad=
vertising supply chain called dark pools. It looks like we found one =E2=80=
=94 and we=E2=80=99ll be reporting that story out for you soon. =F0=9F=95=
=B5=EF=B8=8F=E2=80=8D=E2=99=80=EF=B8=8F
2. Breitbart is also operating under a front called Yorogon Ltd.
Breitbart appears to have also monetized under a company called Yorogon Ltd=
.
Last month, I reported that Nexxen (formerly Unruly) has had an account cal=
led =E2=80=9CYorogon Ltd=E2=80=9D in its inventory since September 2021.
The account was authorized to run ads on one domain: Yorogon.com. But there=
are only three domains using that seller ID (3825996461) =E2=80=94 and Yor=
ogon.com isn=E2=80=99t one of them. Instead, the sites are:
=E2=80=A2 breitbart.com
=E2=80=A2 api.breitbart.com
=E2=80=A2 wp.breitbart.com
What is Yorogon Ltd. anyway? The company is legally registered in Tel Aviv,=
Israel, and appears to have been founded as an ad network. But like Vorand=
a, its website is broken and mostly abandoned. In fact, the website looks l=
ike someone made it as a joke or parody.
We=E2=80=99ve reached out to Yorogon using the contact information we found=
with a CheckID business search tool: an email that appears linked to Israe=
l-based entrepreneur Michal Bonjack. We also sent her a LinkedIn message.
Bonjack doesn=E2=80=99t list Yorogon on her LinkedIn. Instead, it says she=
=E2=80=99s currently working as the COO and co-founder of a company called =
360 playvid.
Yorogon Ltd began the process of dissolution in mid-July 2023.
Following our research, Nexxen removed Yorogon's account from its inventory=
on Nov. 8, just over a week ago, after I first revealed this information i=
n a LinkedIn post.
We haven=E2=80=99t received comment from either party. If that changes, we=
=E2=80=99ll let you know.
=20
3. Google allows Breitbart to get around universal blocklists
Despite overwhelming pushback during the Sleeping Giants campaign, Google h=
as held its line for years: If you don=E2=80=99t want your ads on Breitbart=
, block it yourself.
But actually, you can=E2=80=99t. Google lets websites evade advertiser bloc=
klists using a product called Programmable Search Engine (formerly known as=
Google Custom Search Engine).
Programmable Search Engine allows sites to embed Google=E2=80=99s search fu=
nction and capture ad revenue. Collectively, these websites are part of Goo=
gle Search Network =E2=80=94 a network of thousands of websites that advert=
isers are opted into by default for every paid search campaign.
Google bills advertisers for Search Network, but =E2=80=9Cdoesn't provide i=
nformation detailing the website where your ad was shown on the Search Netw=
ork.=E2=80=9D
We have no way of knowing what percentage of advertiser budgets may be land=
ing with Breitbart, but we do know that Google remains one of Breitbart=E2=
=80=99s significant sources of ad revenue.
This loophole is big, embarrassing, a huge brand liability =E2=80=A6 and al=
so nothing new! We reported in 2020 that the Joe Biden campaign was monetiz=
ing Breitbart through this product.
Look at all those sponsored results when searching on Breitbart!
This is why we won=E2=80=99t give you a domain blocklist
The most frequently asked question the Sleeping Giants campaign received wa=
s, =E2=80=9CDo you have a domain blocklist?=E2=80=9D The answer for us was =
an easy =E2=80=9Cno.=E2=80=9D=20
We didn=E2=80=99t have the resources nor the desire to pull something like =
that together. Besides, you should not be obtaining advertising blocklists =
from random anons on the internet!=20
But in these seven years, I=E2=80=99ve learned that even if we had all the =
money in the world to develop a perfect and thorough blocklist, it wouldn=
=E2=80=99t even begin to solve our brand safety problem.=20
Breitbart has simply gone underground, digging deeper into the complex, eso=
teric maze of the adtech supply chain. They=E2=80=99re still accessing your=
ad dollars. It=E2=80=99s just harder for you to see it.
So no, there=E2=80=99s no domain blocklist coming up from Check My Ads. But=
we=E2=80=99ll do you one better: We will keep working to pull them out by =
the roots.
Hugs,
Nandini & Claire
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; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-size: 20pt;"><span class=3D"discuss=
ion-level-1 discussion-id-2fc1586c-c263-434a-a7b1-bca9d354c515 notion-enabl=
e-hover" data-token-index=3D"0">Sleeping Giants first tweeted about Breitba=
rt 7 years ago. Here=E2=80=99s why the toxic site is still alive.</span></s=
pan></strong></h3></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey folks, Nan=
dini here.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">Seven years ago, Breitbart was at the height of its power and influe=
nce when a tiny social media account called Sleeping Giants pushed out its =
first tweet: <a title=3D"=E2=80=9CDid you know your ads are on Breitbart?=
=E2=80=9D" href=3D"[link removed]
cAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpVvopIqoHF=
1KWqgl_ctBWdo=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d=
9; text-decoration: none; font-weight: inherit; padding: 0; text-align: lef=
t; line-height: 1.5;">=E2=80=9CDid you know your ads are on Breitbart?=E2=
=80=9D</a></p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">The campaign ate their breakfast, lunch and dinner. Breitbart lost 9=
0% of its revenue in 3 months =E2=80=94 and the outlet is now nearly u=
niversally blocked by default across the ad industry.</p> <p style=3D"color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Our campaign =E2=80=94&nb=
sp;which led thousands of advertisers to block the website from their media=
buys =E2=80=94 should have should have effectively ended Breitbart=E2=80=
=99s ad business.</p> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">But as it turns out, it=E2=80=99s never that easy with the ad=
vertising supply chain. Breitbart has found new life beyond domain blocklis=
ts.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
Over the last few weeks, I=E2=80=99ve been digging through the guts of Brei=
tbart=E2=80=99s ad business to see how they=E2=80=99ve survived over the ye=
ars.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Breitbart_cake_warped.png" a=
lt=3D"CMA_Breitbart_cake_warped.png" width=3D"600" align=3D"center" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 aut=
o; float: none; text-align: center; height: auto;"><!--[if mso]></center><!=
[end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<div id=3D"defanged75" class=3D"u-article u-containFloats">=
=20
<div id=3D"defanged75" class=3D"u-article u-containFloats">=
=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">And right off the bat, I=E2=80=99m delighted to share that four ad=
exchanges have dropped Breitbart from their inventories as a result: <stro=
ng>Consumable</strong>, <strong>Nexxen</strong> (formerly Unruly), <strong>=
Brightcom</strong> and <strong>OpenWeb</strong> have blocked Breitbart from=
their inventories.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">Let=E2=80=99s look at how:</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;"><span style=3D"font-size: 14pt;"><strong>1. Breitbart is operating=
under an account called Voranda</strong></span></p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">In most cases, Breitbart can=E2=80=99t operate under its own name =
anymore. (Nobody wants them.) They=E2=80=99re getting around it by working =
with third party ad networks who help Breitbart back into the supply chain =
under <em>other</em> corporate names.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">By using the ads.txt protocol, we have found Breitbart operating u=
nder the name <strong>Voranda</strong>. And it looks like Breitbart (or who=
ever is working on their behalf) is taking advantage of lax processes at th=
e ad exchange level.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">In October, Brightcom authorized an account called =E2=80=9CGranit=
e3=E2=80=9D to sell ads on the domain =E2=80=9Cvoranda.com.=E2=80=9D In Aug=
ust of this year, the account was quietly changed to =E2=80=9CBreitbart=E2=
=80=9D and =E2=80=9CBreitbart.com.=E2=80=9D</p>=20
</div>=20
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbartimg1.png" alt=3D"breitb=
artimg1.png" width=3D"600" align=3D"center" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em><span styl=
e=3D"font-size: small;">Breitbart originally entered Brightcom=E2=80=99s in=
ventory as =E2=80=9CGRANITE3=E2=80=9D. Source: Well-Known.Dev</span></em></=
p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The CEOs of Co=
nsumable and Brightcom were both unaware that Voranda was working with Brei=
tbart and both removed the accounts promptly.</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;">But what is Voranda and who is be=
hind it? It looks like someone with a lot of experience being unwelcome in =
the ad industry. Voranda is operated by the former Digital Marketing Direct=
or of another widely blocked website: WND.com. WND was banned from Google A=
ds in August, 2022.</p> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">In our research, we found Voranda working with just three w=
ebsites:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Breitbart</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Drudge Report</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">RefDesk.com</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Voranda=E2=80=99s own website looks barely operational, which =
suggests to us that they already have the business they want.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In 2021, we firs=
t suggested that Breitbart had found a backdoor into the advertising supply=
chain called dark pools. It looks like we found one =E2=80=94 and we=E2=80=
=99ll be reporting that story out for you soon. =F0=9F=95=B5=EF=B8=8F=E2=80=
=8D=E2=99=80=EF=B8=8F</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;"><span style=3D"font-size: 14pt;"><strong>2. Breitbart is =
also operating under a front called Yorogon Ltd.</strong></span></p> <p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Breitbart appe=
ars to have also monetized under a company called Yorogon Ltd.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Last month, I re=
ported that Nexxen (formerly Unruly) has had an account called =E2=80=9CYor=
ogon Ltd=E2=80=9D in its inventory since September 2021.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The account was author=
ized to run ads on one domain: <a href=3D"[link removed]
/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ=
0xcpjHZxPq12Ipf9CvDnPTuvwISLUtYeZ3Y4=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">Yorogon.com</a>. But there are only three domains using that sell=
er ID (3825996461) =E2=80=94 and <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpQRrxaretQOYSjBr68kTMeo=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Yorogon.com</a> isn=E2=80=99t one of them. Instead, the sites a=
re:</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=E2=80=A2 breitbart.com</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">=E2=80=A2 api.breitbart.com</p> <p style=3D"color: #3c4=
144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;">=E2=80=A2 wp.breitbart.com</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">What is =
Yorogon Ltd. anyway? The company is legally registered in Tel Aviv, Israel,=
and appears to have been founded as an ad network. But like Voranda, its w=
ebsite is broken and mostly abandoned. In fact, the website looks like some=
one made it as a joke or parody.</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">We=E2=80=99ve reached out to Yorogon using the=
contact information <a href=3D"[link removed]
click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq=
12IpayOiMzliRSogKyTXQQ1ixk=3D" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
we found with a CheckID business search tool</a>: an email that appears lin=
ked to Israel-based entrepreneur Michal Bonjack. We also sent her a LinkedI=
n message.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">Bonjack doesn=E2=80=99t list Yorogon on her LinkedIn. Instead, it sa=
ys she=E2=80=99s currently working as the COO and co-founder of a company c=
alled 360 playvid.</p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">Yorogon Ltd began <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpY5CeAFBzrcpG47r2uM8kqs=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">the process of dissolution in mid-July 2023</a>.</p>=20
<div data-mobiledoc=3D"{"version":"0.3.2"=
;,"atoms":[],"cards":[],"markups":[["a&q=
uot;,["href","[link removed]
stems/video.unrulymedia.com/sellers/3825996461"]],["a",[&quo=
t;href","[link removed]
marketing-advertising-activity-7126225500389150720-WEoK"]]],"sect=
ions":[[1,"p",[[0,[],0,"Following our research, "]=
,[0,[0],1,"Nexxen removed Yorogon">=20
<div>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">Following our research, <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpU2ZlNDoMhIAOg9xwZJdGDs=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Nexxen removed Yorogon's account from its inventory on Nov. 8,<=
/a> just over a week ago, after I first <a href=3D"[link removed]
om/emails/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=
=3D/fkMFiVQ0xcpjHZxPq12IpeqiDpXBlr5AZccRZvTAKuo=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">revealed this information in a LinkedIn post</a>.</p>=
=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">We haven=E2=80=99t received comment from either party. If tha=
t changes, we=E2=80=99ll let you know.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-=
aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpTnvuXcDtiBaGtmedZ2gxhc=3D" data-linktype=
=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;"><img class=3D"alig=
n-center" src=3D"[link removed]
s/images/screenshot_2023-11-21_at_4_03_47___pm.png" alt=3D"screenshot_2023-=
11-21_at_4_03_47___pm.png" width=3D"600" align=3D"center" style=3D"outline:=
none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 1=
00%; clear: both; border: none; display: block; margin: 0 auto; Margin: 0 a=
uto; float: none; text-align: center; height: auto;"></a><!--[if mso]></cen=
ter><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"> </p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=
=3D"font-size: 14pt;"><strong>3. Google allows Breitbart to get around univ=
ersal blocklists</strong></span></p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">Despite overwhelming pushback during the Sleep=
ing Giants campaign, Google has held its line for years: If you don=E2=80=
=99t want your ads on Breitbart, block it yourself.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">But actually, you can=E2=80=
=99t. Google lets websites evade advertiser blocklists using a product call=
ed Programmable Search Engine (formerly known as Google Custom Search Engin=
e).</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
Programmable Search Engine allows sites to embed Google=E2=80=99s search fu=
nction and capture ad revenue. Collectively, these websites are part of Goo=
gle Search Network =E2=80=94 a network of thousands of websites that a=
dvertisers are opted into by default for every paid search campaign.</p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Google bil=
ls advertisers for Search Network, but =E2=80=9Cdoesn't provide information=
detailing the website where your ad was shown on the Search Network.=E2=80=
=9D</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
We have no way of knowing what percentage of advertiser budgets may be land=
ing with Breitbart, but we do know that Google remains one of Breitbart=E2=
=80=99s significant sources of ad revenue.</p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">This loophole is big, embarrassing, =
a huge brand liability =E2=80=A6 and also nothing new! We reported in 2020 =
that <a href=3D"[link removed]
9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpZplPM2wwXria=
zIpOEGgDEc=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">the Joe Biden ca=
mpaign</a> was monetizing Breitbart through this product.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbart3.png" alt=3D"breitbart=
3.png" width=3D"592" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbart4.png" alt=3D"breitbart=
4.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em><span styl=
e=3D"font-size: small;">Look at all those sponsored results when searching =
on Breitbart!</span></em></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 14pt;"><strong>This is why we won=E2=80=99t give you a domain b=
locklist</strong></span></p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">The most frequently asked question the Sleeping Giants=
campaign received was, =E2=80=9CDo you have a domain blocklist?=E2=80=9D T=
he answer for us was an easy =E2=80=9Cno.=E2=80=9D </p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We didn=E2=80=99t have=
the resources nor the desire to pull something like that together. Besides=
, you should not be obtaining advertising blocklists from random anons on t=
he internet! </p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">But in these seven years, I=E2=80=99ve learned that even if =
we had all the money in the world to develop a perfect and thorough blockli=
st, it wouldn=E2=80=99t even begin to solve our brand safety problem. =
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Bre=
itbart has simply gone underground, digging deeper into the complex, esoter=
ic maze of the adtech supply chain. They=E2=80=99re still accessing your ad=
dollars. It=E2=80=99s just harder for you to see it.</p> <p style=3D"color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">So no, there=E2=80=99s no=
domain blocklist coming up from Check My Ads. But we=E2=80=99ll do you one=
better: We will keep working to pull them out by the roots.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p s=
tyle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Nandini &=
; Claire</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #F7F6EE; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpVpg-uOBX5egwVkS6lqln7U=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]" bord=
er=3D"0" alt=3D"Facebook" style=3D"outline: none; text-decoration: none; -m=
s-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto=
; Margin: 0 auto; float: none; text-align: center; border: none; display: i=
nline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; =
height: auto;"> </a> <a href=3D"[link removed]
click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq=
12IpSGYVmuTe4taU0uyMpVPlFQ=3D" target=3D"_blank" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=
=3D"email-icon" width=3D"24" src=3D"[link removed]
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If you're having trouble viewing this email, you can see it online, [link removed].
Sleeping Giants first tweeted about Breitbart 7 years ago. Here’s why the toxic site is still alive.
Hey folks, Nandini here.
Seven years ago, Breitbart was at the height of its power and influence when a tiny social media account called Sleeping Giants pushed out its first tweet: “Did you know your ads are on Breitbart?”
The campaign ate their breakfast, lunch and dinner. Breitbart lost 90% of its revenue in 3 months — and the outlet is now nearly universally blocked by default across the ad industry.
Our campaign — which led thousands of advertisers to block the website from their media buys — should have should have effectively ended Breitbart’s ad business.
But as it turns out, it’s never that easy with the advertising supply chain. Breitbart has found new life beyond domain blocklists.
Over the last few weeks, I’ve been digging through the guts of Breitbart’s ad business to see how they’ve survived over the years.
And right off the bat, I’m delighted to share that four ad exchanges have dropped Breitbart from their inventories as a result: Consumable, Nexxen (formerly Unruly), Brightcom and OpenWeb have blocked Breitbart from their inventories.
Let’s look at how:
1. Breitbart is operating under an account called Voranda
In most cases, Breitbart can’t operate under its own name anymore. (Nobody wants them.) They’re getting around it by working with third party ad networks who help Breitbart back into the supply chain under other corporate names.
By using the ads.txt protocol, we have found Breitbart operating under the name Voranda. And it looks like Breitbart (or whoever is working on their behalf) is taking advantage of lax processes at the ad exchange level.
In October, Brightcom authorized an account called “Granite3” to sell ads on the domain “voranda.com.” In August of this year, the account was quietly changed to “Breitbart” and “Breitbart.com.”
Breitbart originally entered Brightcom’s inventory as “GRANITE3”. Source: Well-Known.Dev
The CEOs of Consumable and Brightcom were both unaware that Voranda was working with Breitbart and both removed the accounts promptly.
But what is Voranda and who is behind it? It looks like someone with a lot of experience being unwelcome in the ad industry. Voranda is operated by the former Digital Marketing Director of another widely blocked website: WND.com. WND was banned from Google Ads in August, 2022.
In our research, we found Voranda working with just three websites:
Breitbart
Drudge Report
RefDesk.com
Voranda’s own website looks barely operational, which suggests to us that they already have the business they want.
In 2021, we first suggested that Breitbart had found a backdoor into the advertising supply chain called dark pools. It looks like we found one — and we’ll be reporting that story out for you soon. 🕵️♀️
2. Breitbart is also operating under a front called Yorogon Ltd.
Breitbart appears to have also monetized under a company called Yorogon Ltd.
Last month, I reported that Nexxen (formerly Unruly) has had an account called “Yorogon Ltd” in its inventory since September 2021.
The account was authorized to run ads on one domain: Yorogon.com. But there are only three domains using that seller ID (3825996461) — and Yorogon.com isn’t one of them. Instead, the sites are:
• breitbart.com
• api.breitbart.com
• wp.breitbart.com
What is Yorogon Ltd. anyway? The company is legally registered in Tel Aviv, Israel, and appears to have been founded as an ad network. But like Voranda, its website is broken and mostly abandoned. In fact, the website looks like someone made it as a joke or parody.
We’ve reached out to Yorogon using the contact information we found with a CheckID business search tool: an email that appears linked to Israel-based entrepreneur Michal Bonjack. We also sent her a LinkedIn message.
Bonjack doesn’t list Yorogon on her LinkedIn. Instead, it says she’s currently working as the COO and co-founder of a company called 360 playvid.
Yorogon Ltd began the process of dissolution in mid-July 2023.
Following our research, Nexxen removed Yorogon's account from its inventory on Nov. 8, just over a week ago, after I first revealed this information in a LinkedIn post.
We haven’t received comment from either party. If that changes, we’ll let you know.
3. Google allows Breitbart to get around universal blocklists
Despite overwhelming pushback during the Sleeping Giants campaign, Google has held its line for years: If you don’t want your ads on Breitbart, block it yourself.
But actually, you can’t. Google lets websites evade advertiser blocklists using a product called Programmable Search Engine (formerly known as Google Custom Search Engine).
Programmable Search Engine allows sites to embed Google’s search function and capture ad revenue. Collectively, these websites are part of Google Search Network — a network of thousands of websites that advertisers are opted into by default for every paid search campaign.
Google bills advertisers for Search Network, but “doesn't provide information detailing the website where your ad was shown on the Search Network.”
We have no way of knowing what percentage of advertiser budgets may be landing with Breitbart, but we do know that Google remains one of Breitbart’s significant sources of ad revenue.
This loophole is big, embarrassing, a huge brand liability … and also nothing new! We reported in 2020 that the Joe Biden campaign was monetizing Breitbart through this product.
Look at all those sponsored results when searching on Breitbart!
This is why we won’t give you a domain blocklist
The most frequently asked question the Sleeping Giants campaign received was, “Do you have a domain blocklist?” The answer for us was an easy “no.”
We didn’t have the resources nor the desire to pull something like that together. Besides, you should not be obtaining advertising blocklists from random anons on the internet!
But in these seven years, I’ve learned that even if we had all the money in the world to develop a perfect and thorough blocklist, it wouldn’t even begin to solve our brand safety problem.
Breitbart has simply gone underground, digging deeper into the complex, esoteric maze of the adtech supply chain. They’re still accessing your ad dollars. It’s just harder for you to see it.
So no, there’s no domain blocklist coming up from Check My Ads. But we’ll do you one better: We will keep working to pull them out by the roots.
Hugs,
Nandini & Claire
This email was sent to [email protected]. Click here to [link removed].
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Content-Transfer-Encoding: quoted-printable
If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1=
bNs=3D.
Sleeping Giants first tweeted about Breitbart 7 years ago. Here=E2=80=99s w=
hy the toxic site is still alive.
Hey folks, Nandini here.
Seven years ago, Breitbart was at the height of its power and influence whe=
n a tiny social media account called Sleeping Giants pushed out its first t=
weet: =E2=80=9CDid you know your ads are on Breitbart?=E2=80=9D
The campaign ate their breakfast, lunch and dinner. Breitbart lost 90% of i=
ts revenue in 3 months =E2=80=94 and the outlet is now nearly universally b=
locked by default across the ad industry.
Our campaign =E2=80=94 which led thousands of advertisers to block the webs=
ite from their media buys =E2=80=94 should have should have effectively end=
ed Breitbart=E2=80=99s ad business.
But as it turns out, it=E2=80=99s never that easy with the advertising supp=
ly chain. Breitbart has found new life beyond domain blocklists.
Over the last few weeks, I=E2=80=99ve been digging through the guts of Brei=
tbart=E2=80=99s ad business to see how they=E2=80=99ve survived over the ye=
ars.
And right off the bat, I=E2=80=99m delighted to share that four ad exchange=
s have dropped Breitbart from their inventories as a result: Consumable, Ne=
xxen (formerly Unruly), Brightcom and OpenWeb have blocked Breitbart from t=
heir inventories.
Let=E2=80=99s look at how:
1. Breitbart is operating under an account called Voranda
In most cases, Breitbart can=E2=80=99t operate under its own name anymore. =
(Nobody wants them.) They=E2=80=99re getting around it by working with thir=
d party ad networks who help Breitbart back into the supply chain under oth=
er corporate names.
By using the ads.txt protocol, we have found Breitbart operating under the =
name Voranda. And it looks like Breitbart (or whoever is working on their b=
ehalf) is taking advantage of lax processes at the ad exchange level.
In October, Brightcom authorized an account called =E2=80=9CGranite3=E2=80=
=9D to sell ads on the domain =E2=80=9Cvoranda.com.=E2=80=9D In August of t=
his year, the account was quietly changed to =E2=80=9CBreitbart=E2=80=9D an=
d =E2=80=9CBreitbart.com.=E2=80=9D
Breitbart originally entered Brightcom=E2=80=99s inventory as =E2=80=9CGRAN=
ITE3=E2=80=9D. Source: Well-Known.Dev
The CEOs of Consumable and Brightcom were both unaware that Voranda was wor=
king with Breitbart and both removed the accounts promptly.
But what is Voranda and who is behind it? It looks like someone with a lot =
of experience being unwelcome in the ad industry. Voranda is operated by th=
e former Digital Marketing Director of another widely blocked website: WND.=
com. WND was banned from Google Ads in August, 2022.
In our research, we found Voranda working with just three websites:
Breitbart
Drudge Report
RefDesk.com
Voranda=E2=80=99s own website looks barely operational, which suggests to u=
s that they already have the business they want.
In 2021, we first suggested that Breitbart had found a backdoor into the ad=
vertising supply chain called dark pools. It looks like we found one =E2=80=
=94 and we=E2=80=99ll be reporting that story out for you soon. =F0=9F=95=
=B5=EF=B8=8F=E2=80=8D=E2=99=80=EF=B8=8F
2. Breitbart is also operating under a front called Yorogon Ltd.
Breitbart appears to have also monetized under a company called Yorogon Ltd=
.
Last month, I reported that Nexxen (formerly Unruly) has had an account cal=
led =E2=80=9CYorogon Ltd=E2=80=9D in its inventory since September 2021.
The account was authorized to run ads on one domain: Yorogon.com. But there=
are only three domains using that seller ID (3825996461) =E2=80=94 and Yor=
ogon.com isn=E2=80=99t one of them. Instead, the sites are:
=E2=80=A2 breitbart.com
=E2=80=A2 api.breitbart.com
=E2=80=A2 wp.breitbart.com
What is Yorogon Ltd. anyway? The company is legally registered in Tel Aviv,=
Israel, and appears to have been founded as an ad network. But like Vorand=
a, its website is broken and mostly abandoned. In fact, the website looks l=
ike someone made it as a joke or parody.
We=E2=80=99ve reached out to Yorogon using the contact information we found=
with a CheckID business search tool: an email that appears linked to Israe=
l-based entrepreneur Michal Bonjack. We also sent her a LinkedIn message.
Bonjack doesn=E2=80=99t list Yorogon on her LinkedIn. Instead, it says she=
=E2=80=99s currently working as the COO and co-founder of a company called =
360 playvid.
Yorogon Ltd began the process of dissolution in mid-July 2023.
Following our research, Nexxen removed Yorogon's account from its inventory=
on Nov. 8, just over a week ago, after I first revealed this information i=
n a LinkedIn post.
We haven=E2=80=99t received comment from either party. If that changes, we=
=E2=80=99ll let you know.
=20
3. Google allows Breitbart to get around universal blocklists
Despite overwhelming pushback during the Sleeping Giants campaign, Google h=
as held its line for years: If you don=E2=80=99t want your ads on Breitbart=
, block it yourself.
But actually, you can=E2=80=99t. Google lets websites evade advertiser bloc=
klists using a product called Programmable Search Engine (formerly known as=
Google Custom Search Engine).
Programmable Search Engine allows sites to embed Google=E2=80=99s search fu=
nction and capture ad revenue. Collectively, these websites are part of Goo=
gle Search Network =E2=80=94 a network of thousands of websites that advert=
isers are opted into by default for every paid search campaign.
Google bills advertisers for Search Network, but =E2=80=9Cdoesn't provide i=
nformation detailing the website where your ad was shown on the Search Netw=
ork.=E2=80=9D
We have no way of knowing what percentage of advertiser budgets may be land=
ing with Breitbart, but we do know that Google remains one of Breitbart=E2=
=80=99s significant sources of ad revenue.
This loophole is big, embarrassing, a huge brand liability =E2=80=A6 and al=
so nothing new! We reported in 2020 that the Joe Biden campaign was monetiz=
ing Breitbart through this product.
Look at all those sponsored results when searching on Breitbart!
This is why we won=E2=80=99t give you a domain blocklist
The most frequently asked question the Sleeping Giants campaign received wa=
s, =E2=80=9CDo you have a domain blocklist?=E2=80=9D The answer for us was =
an easy =E2=80=9Cno.=E2=80=9D=20
We didn=E2=80=99t have the resources nor the desire to pull something like =
that together. Besides, you should not be obtaining advertising blocklists =
from random anons on the internet!=20
But in these seven years, I=E2=80=99ve learned that even if we had all the =
money in the world to develop a perfect and thorough blocklist, it wouldn=
=E2=80=99t even begin to solve our brand safety problem.=20
Breitbart has simply gone underground, digging deeper into the complex, eso=
teric maze of the adtech supply chain. They=E2=80=99re still accessing your=
ad dollars. It=E2=80=99s just harder for you to see it.
So no, there=E2=80=99s no domain blocklist coming up from Check My Ads. But=
we=E2=80=99ll do you one better: We will keep working to pull them out by =
the roots.
Hugs,
Nandini & Claire
This email was sent to [email protected]. Click here to [link removed]
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li {
text-indent: -1em; /* Normalise space between bullets and text =
*/
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<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: arial,helvetica,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START---->How Breitbart is sti=
ll manipulating its way into the ad supply chain<!--NEONCRM-PREVIEW-TEXT-EN=
D-----></span> <!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #F7F6EE;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
YWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpTDjfRv9tn40FV1C6s0mtv0=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">see it online</a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only16" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif;=
">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 24px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_News_Header.png" alt=3D"CRM_=
News_Header.png" width=3D"600" align=3D"center" style=3D"outline: none; tex=
t-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear=
: both; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-a=
lign: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-size: 20pt;"><span class=3D"discuss=
ion-level-1 discussion-id-2fc1586c-c263-434a-a7b1-bca9d354c515 notion-enabl=
e-hover" data-token-index=3D"0">Sleeping Giants first tweeted about Breitba=
rt 7 years ago. Here=E2=80=99s why the toxic site is still alive.</span></s=
pan></strong></h3></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey folks, Nan=
dini here.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">Seven years ago, Breitbart was at the height of its power and influe=
nce when a tiny social media account called Sleeping Giants pushed out its =
first tweet: <a title=3D"=E2=80=9CDid you know your ads are on Breitbart?=
=E2=80=9D" href=3D"[link removed]
cAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpVvopIqoHF=
1KWqgl_ctBWdo=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d=
9; text-decoration: none; font-weight: inherit; padding: 0; text-align: lef=
t; line-height: 1.5;">=E2=80=9CDid you know your ads are on Breitbart?=E2=
=80=9D</a></p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">The campaign ate their breakfast, lunch and dinner. Breitbart lost 9=
0% of its revenue in 3 months =E2=80=94 and the outlet is now nearly u=
niversally blocked by default across the ad industry.</p> <p style=3D"color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Our campaign =E2=80=94&nb=
sp;which led thousands of advertisers to block the website from their media=
buys =E2=80=94 should have should have effectively ended Breitbart=E2=80=
=99s ad business.</p> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">But as it turns out, it=E2=80=99s never that easy with the ad=
vertising supply chain. Breitbart has found new life beyond domain blocklis=
ts.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
Over the last few weeks, I=E2=80=99ve been digging through the guts of Brei=
tbart=E2=80=99s ad business to see how they=E2=80=99ve survived over the ye=
ars.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Breitbart_cake_warped.png" a=
lt=3D"CMA_Breitbart_cake_warped.png" width=3D"600" align=3D"center" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 aut=
o; float: none; text-align: center; height: auto;"><!--[if mso]></center><!=
[end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<div id=3D"defanged75" class=3D"u-article u-containFloats">=
=20
<div id=3D"defanged75" class=3D"u-article u-containFloats">=
=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">And right off the bat, I=E2=80=99m delighted to share that four ad=
exchanges have dropped Breitbart from their inventories as a result: <stro=
ng>Consumable</strong>, <strong>Nexxen</strong> (formerly Unruly), <strong>=
Brightcom</strong> and <strong>OpenWeb</strong> have blocked Breitbart from=
their inventories.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">Let=E2=80=99s look at how:</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;"><span style=3D"font-size: 14pt;"><strong>1. Breitbart is operating=
under an account called Voranda</strong></span></p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">In most cases, Breitbart can=E2=80=99t operate under its own name =
anymore. (Nobody wants them.) They=E2=80=99re getting around it by working =
with third party ad networks who help Breitbart back into the supply chain =
under <em>other</em> corporate names.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">By using the ads.txt protocol, we have found Breitbart operating u=
nder the name <strong>Voranda</strong>. And it looks like Breitbart (or who=
ever is working on their behalf) is taking advantage of lax processes at th=
e ad exchange level.</p>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">In October, Brightcom authorized an account called =E2=80=9CGranit=
e3=E2=80=9D to sell ads on the domain =E2=80=9Cvoranda.com.=E2=80=9D In Aug=
ust of this year, the account was quietly changed to =E2=80=9CBreitbart=E2=
=80=9D and =E2=80=9CBreitbart.com.=E2=80=9D</p>=20
</div>=20
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbartimg1.png" alt=3D"breitb=
artimg1.png" width=3D"600" align=3D"center" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em><span styl=
e=3D"font-size: small;">Breitbart originally entered Brightcom=E2=80=99s in=
ventory as =E2=80=9CGRANITE3=E2=80=9D. Source: Well-Known.Dev</span></em></=
p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The CEOs of Co=
nsumable and Brightcom were both unaware that Voranda was working with Brei=
tbart and both removed the accounts promptly.</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;">But what is Voranda and who is be=
hind it? It looks like someone with a lot of experience being unwelcome in =
the ad industry. Voranda is operated by the former Digital Marketing Direct=
or of another widely blocked website: WND.com. WND was banned from Google A=
ds in August, 2022.</p> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">In our research, we found Voranda working with just three w=
ebsites:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Breitbart</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Drudge Report</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">RefDesk.com</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Voranda=E2=80=99s own website looks barely operational, which =
suggests to us that they already have the business they want.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In 2021, we firs=
t suggested that Breitbart had found a backdoor into the advertising supply=
chain called dark pools. It looks like we found one =E2=80=94 and we=E2=80=
=99ll be reporting that story out for you soon. =F0=9F=95=B5=EF=B8=8F=E2=80=
=8D=E2=99=80=EF=B8=8F</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;"><span style=3D"font-size: 14pt;"><strong>2. Breitbart is =
also operating under a front called Yorogon Ltd.</strong></span></p> <p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Breitbart appe=
ars to have also monetized under a company called Yorogon Ltd.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Last month, I re=
ported that Nexxen (formerly Unruly) has had an account called =E2=80=9CYor=
ogon Ltd=E2=80=9D in its inventory since September 2021.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The account was author=
ized to run ads on one domain: <a href=3D"[link removed]
/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ=
0xcpjHZxPq12Ipf9CvDnPTuvwISLUtYeZ3Y4=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">Yorogon.com</a>. But there are only three domains using that sell=
er ID (3825996461) =E2=80=94 and <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpQRrxaretQOYSjBr68kTMeo=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Yorogon.com</a> isn=E2=80=99t one of them. Instead, the sites a=
re:</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=E2=80=A2 breitbart.com</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">=E2=80=A2 api.breitbart.com</p> <p style=3D"color: #3c4=
144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0;=
margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5;=
margin-bottom: 10px; Margin-bottom: 10px;">=E2=80=A2 wp.breitbart.com</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">What is =
Yorogon Ltd. anyway? The company is legally registered in Tel Aviv, Israel,=
and appears to have been founded as an ad network. But like Voranda, its w=
ebsite is broken and mostly abandoned. In fact, the website looks like some=
one made it as a joke or parody.</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">We=E2=80=99ve reached out to Yorogon using the=
contact information <a href=3D"[link removed]
click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq=
12IpayOiMzliRSogKyTXQQ1ixk=3D" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
we found with a CheckID business search tool</a>: an email that appears lin=
ked to Israel-based entrepreneur Michal Bonjack. We also sent her a LinkedI=
n message.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">Bonjack doesn=E2=80=99t list Yorogon on her LinkedIn. Instead, it sa=
ys she=E2=80=99s currently working as the COO and co-founder of a company c=
alled 360 playvid.</p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">Yorogon Ltd began <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpY5CeAFBzrcpG47r2uM8kqs=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">the process of dissolution in mid-July 2023</a>.</p>=20
<div data-mobiledoc=3D"{"version":"0.3.2"=
;,"atoms":[],"cards":[],"markups":[["a&q=
uot;,["href","[link removed]
stems/video.unrulymedia.com/sellers/3825996461"]],["a",[&quo=
t;href","[link removed]
marketing-advertising-activity-7126225500389150720-WEoK"]]],"sect=
ions":[[1,"p",[[0,[],0,"Following our research, "]=
,[0,[0],1,"Nexxen removed Yorogon">=20
<div>=20
<p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">Following our research, <a href=3D"[link removed]
ls/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFi=
VQ0xcpjHZxPq12IpU2ZlNDoMhIAOg9xwZJdGDs=3D" style=3D"color: #0074d9; text-de=
coration: none; font-weight: inherit; padding: 0; text-align: left; line-he=
ight: 1.5;">Nexxen removed Yorogon's account from its inventory on Nov. 8,<=
/a> just over a week ago, after I first <a href=3D"[link removed]
om/emails/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=
=3D/fkMFiVQ0xcpjHZxPq12IpeqiDpXBlr5AZccRZvTAKuo=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">revealed this information in a LinkedIn post</a>.</p>=
=20
</div>=20
</div> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">We haven=E2=80=99t received comment from either party. If tha=
t changes, we=E2=80=99ll let you know.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/TEcAq9AVjz964v4qYWR5kOOK0Ra3hyCh-p-=
aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpTnvuXcDtiBaGtmedZ2gxhc=3D" data-linktype=
=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;"><img class=3D"alig=
n-center" src=3D"[link removed]
s/images/screenshot_2023-11-21_at_4_03_47___pm.png" alt=3D"screenshot_2023-=
11-21_at_4_03_47___pm.png" width=3D"600" align=3D"center" style=3D"outline:=
none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 1=
00%; clear: both; border: none; display: block; margin: 0 auto; Margin: 0 a=
uto; float: none; text-align: center; height: auto;"></a><!--[if mso]></cen=
ter><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"> </p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=
=3D"font-size: 14pt;"><strong>3. Google allows Breitbart to get around univ=
ersal blocklists</strong></span></p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">Despite overwhelming pushback during the Sleep=
ing Giants campaign, Google has held its line for years: If you don=E2=80=
=99t want your ads on Breitbart, block it yourself.</p> <p style=3D"color: =
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding=
: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px;">But actually, you can=E2=80=
=99t. Google lets websites evade advertiser blocklists using a product call=
ed Programmable Search Engine (formerly known as Google Custom Search Engin=
e).</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
Programmable Search Engine allows sites to embed Google=E2=80=99s search fu=
nction and capture ad revenue. Collectively, these websites are part of Goo=
gle Search Network =E2=80=94 a network of thousands of websites that a=
dvertisers are opted into by default for every paid search campaign.</p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Google bil=
ls advertisers for Search Network, but =E2=80=9Cdoesn't provide information=
detailing the website where your ad was shown on the Search Network.=E2=80=
=9D</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
We have no way of knowing what percentage of advertiser budgets may be land=
ing with Breitbart, but we do know that Google remains one of Breitbart=E2=
=80=99s significant sources of ad revenue.</p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">This loophole is big, embarrassing, =
a huge brand liability =E2=80=A6 and also nothing new! We reported in 2020 =
that <a href=3D"[link removed]
9AVjz964v4qYWR5kOOK0Ra3hyCh-p-aQfF1bNs=3D/fkMFiVQ0xcpjHZxPq12IpZplPM2wwXria=
zIpOEGgDEc=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">the Joe Biden ca=
mpaign</a> was monetizing Breitbart through this product.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbart3.png" alt=3D"breitbart=
3.png" width=3D"592" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/breitbart4.png" alt=3D"breitbart=
4.png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em><span styl=
e=3D"font-size: small;">Look at all those sponsored results when searching =
on Breitbart!</span></em></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 14pt;"><strong>This is why we won=E2=80=99t give you a domain b=
locklist</strong></span></p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">The most frequently asked question the Sleeping Giants=
campaign received was, =E2=80=9CDo you have a domain blocklist?=E2=80=9D T=
he answer for us was an easy =E2=80=9Cno.=E2=80=9D </p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We didn=E2=80=99t have=
the resources nor the desire to pull something like that together. Besides=
, you should not be obtaining advertising blocklists from random anons on t=
he internet! </p> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">But in these seven years, I=E2=80=99ve learned that even if =
we had all the money in the world to develop a perfect and thorough blockli=
st, it wouldn=E2=80=99t even begin to solve our brand safety problem. =
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Bre=
itbart has simply gone underground, digging deeper into the complex, esoter=
ic maze of the adtech supply chain. They=E2=80=99re still accessing your ad=
dollars. It=E2=80=99s just harder for you to see it.</p> <p style=3D"color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">So no, there=E2=80=99s no=
domain blocklist coming up from Check My Ads. But we=E2=80=99ll do you one=
better: We will keep working to pull them out by the roots.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p s=
tyle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Nandini &=
; Claire</p></th>=20
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; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
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If you're having trouble viewing this email, you can see it online, [link removed].
Sleeping Giants first tweeted about Breitbart 7 years ago. Here’s why the toxic site is still alive.
Hey folks, Nandini here.
Seven years ago, Breitbart was at the height of its power and influence when a tiny social media account called Sleeping Giants pushed out its first tweet: “Did you know your ads are on Breitbart?”
The campaign ate their breakfast, lunch and dinner. Breitbart lost 90% of its revenue in 3 months — and the outlet is now nearly universally blocked by default across the ad industry.
Our campaign — which led thousands of advertisers to block the website from their media buys — should have should have effectively ended Breitbart’s ad business.
But as it turns out, it’s never that easy with the advertising supply chain. Breitbart has found new life beyond domain blocklists.
Over the last few weeks, I’ve been digging through the guts of Breitbart’s ad business to see how they’ve survived over the years.
And right off the bat, I’m delighted to share that four ad exchanges have dropped Breitbart from their inventories as a result: Consumable, Nexxen (formerly Unruly), Brightcom and OpenWeb have blocked Breitbart from their inventories.
Let’s look at how:
1. Breitbart is operating under an account called Voranda
In most cases, Breitbart can’t operate under its own name anymore. (Nobody wants them.) They’re getting around it by working with third party ad networks who help Breitbart back into the supply chain under other corporate names.
By using the ads.txt protocol, we have found Breitbart operating under the name Voranda. And it looks like Breitbart (or whoever is working on their behalf) is taking advantage of lax processes at the ad exchange level.
In October, Brightcom authorized an account called “Granite3” to sell ads on the domain “voranda.com.” In August of this year, the account was quietly changed to “Breitbart” and “Breitbart.com.”
Breitbart originally entered Brightcom’s inventory as “GRANITE3”. Source: Well-Known.Dev
The CEOs of Consumable and Brightcom were both unaware that Voranda was working with Breitbart and both removed the accounts promptly.
But what is Voranda and who is behind it? It looks like someone with a lot of experience being unwelcome in the ad industry. Voranda is operated by the former Digital Marketing Director of another widely blocked website: WND.com. WND was banned from Google Ads in August, 2022.
In our research, we found Voranda working with just three websites:
Breitbart
Drudge Report
RefDesk.com
Voranda’s own website looks barely operational, which suggests to us that they already have the business they want.
In 2021, we first suggested that Breitbart had found a backdoor into the advertising supply chain called dark pools. It looks like we found one — and we’ll be reporting that story out for you soon. 🕵️♀️
2. Breitbart is also operating under a front called Yorogon Ltd.
Breitbart appears to have also monetized under a company called Yorogon Ltd.
Last month, I reported that Nexxen (formerly Unruly) has had an account called “Yorogon Ltd” in its inventory since September 2021.
The account was authorized to run ads on one domain: Yorogon.com. But there are only three domains using that seller ID (3825996461) — and Yorogon.com isn’t one of them. Instead, the sites are:
• breitbart.com
• api.breitbart.com
• wp.breitbart.com
What is Yorogon Ltd. anyway? The company is legally registered in Tel Aviv, Israel, and appears to have been founded as an ad network. But like Voranda, its website is broken and mostly abandoned. In fact, the website looks like someone made it as a joke or parody.
We’ve reached out to Yorogon using the contact information we found with a CheckID business search tool: an email that appears linked to Israel-based entrepreneur Michal Bonjack. We also sent her a LinkedIn message.
Bonjack doesn’t list Yorogon on her LinkedIn. Instead, it says she’s currently working as the COO and co-founder of a company called 360 playvid.
Yorogon Ltd began the process of dissolution in mid-July 2023.
Following our research, Nexxen removed Yorogon's account from its inventory on Nov. 8, just over a week ago, after I first revealed this information in a LinkedIn post.
We haven’t received comment from either party. If that changes, we’ll let you know.
3. Google allows Breitbart to get around universal blocklists
Despite overwhelming pushback during the Sleeping Giants campaign, Google has held its line for years: If you don’t want your ads on Breitbart, block it yourself.
But actually, you can’t. Google lets websites evade advertiser blocklists using a product called Programmable Search Engine (formerly known as Google Custom Search Engine).
Programmable Search Engine allows sites to embed Google’s search function and capture ad revenue. Collectively, these websites are part of Google Search Network — a network of thousands of websites that advertisers are opted into by default for every paid search campaign.
Google bills advertisers for Search Network, but “doesn't provide information detailing the website where your ad was shown on the Search Network.”
We have no way of knowing what percentage of advertiser budgets may be landing with Breitbart, but we do know that Google remains one of Breitbart’s significant sources of ad revenue.
This loophole is big, embarrassing, a huge brand liability … and also nothing new! We reported in 2020 that the Joe Biden campaign was monetizing Breitbart through this product.
Look at all those sponsored results when searching on Breitbart!
This is why we won’t give you a domain blocklist
The most frequently asked question the Sleeping Giants campaign received was, “Do you have a domain blocklist?” The answer for us was an easy “no.”
We didn’t have the resources nor the desire to pull something like that together. Besides, you should not be obtaining advertising blocklists from random anons on the internet!
But in these seven years, I’ve learned that even if we had all the money in the world to develop a perfect and thorough blocklist, it wouldn’t even begin to solve our brand safety problem.
Breitbart has simply gone underground, digging deeper into the complex, esoteric maze of the adtech supply chain. They’re still accessing your ad dollars. It’s just harder for you to see it.
So no, there’s no domain blocklist coming up from Check My Ads. But we’ll do you one better: We will keep working to pull them out by the roots.
Hugs,
Nandini & Claire
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
- State/Locality: n/a
- Office: n/a