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A message from League of United Latin American Citizens



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View as web page:

[link removed]



November 16, 2023
Contact: David Cruz
(818) 689-9991 Mobile
[email protected] [ mailto:[email protected] ]



LULAC NAMES JUAN PROAÑO AS CEO EMBARKING ON A NEW ERA OF GROWTH AND STRATEGIC
PARTNERSHIP OPPORTUNITIES
=============================================================================

Washington, DC (Nov. 13, 2023) - The League of United Latin American Citizens
(LULAC) [ [link removed] ] , the nation’s oldest and largest Latino civil
rights organization, announced today that it has appointed Juan Proaño to serve
as Chief Executive Officer of the organization, effective immediately. In
addition to overseeing the day-to-day operations at LULAC, Proaño will work to
identify new areas for growth, ways to amplify the organization’s advocacy
initiatives, and opportunities to form partnerships that will increase LULAC’s
impact.

"The national board and I are united in this decision as we build upon the legacy
of LULAC and look to the opportunities at hand. Mr. Proaño has the professional
background and strategic skills needed to envision a new era for our
organization," says Domingo Garcia, LULAC National President.

Proaño comes to LULAC with more than 20 years’ experience as an entrepreneur with
a career trajectory that spans the sectors of technology, business, and civic and
progressive affairs. As co-founder/managing partner of Plus Three, Proaño has
raised over $500 million online for nonprofit clients since its founding in 2002.
He has also been recognized for his pioneering work in technology and online
fundraising, has been featured in Time Magazine, was recognized by Hispanic
Business for starting one of the fastest- growing Latino businesses, and is a
graduate of the Stanford Latino Entrepreneurship Initiative.

“I am honored to be part of such a historic organization that has been the voice
of farmers, immigrants, students, and all groups that make up the intricate
fabric of the Latino community in the USA for almost 100 years,” said Proaño. “As
the son of immigrants, I understand the urgency of the moment we are in. We have
great challenges ahead, along with massive opportunities to continue to serve and
expand LULAC’s work in our country. I am committed to the work and grateful to
Domingo, the Board, and the executive leadership team.”

Throughout the years, Proaño has also shown a commitment to the Latino community
which extends beyond profit, as evidenced by his initiation of a program at Plus
Three to develop the capacity of Latino nonprofits across the country by
providing $250,000 of in-kind services.

Belen Robles, the first female LULAC president, states: "I am honored to welcome
Mr. Juan Proaño to the important role of LULAC CEO. LULAC is approaching an
important milestone, and the need for our work has never been greater. We join
with Mr. Proaño in solidarity to undertake the LULAC mission in unity for all we
serve."

"Mr. Proaño's appointment comes at an important time in LULAC as we enter a new
era of advocacy and programs," says past LULAC National President Margaret Moran.
"Building on our organization's 95- year history, our future is strong. Our
leadership is ready to undertake LULAC's mission with renewed vigor and vision,"
adds Moran.

"I am delighted to welcome Mr. Proaño as LULAC CEO," says LULAC National
Vice-President for the Northeast James Fukuda. "His experience and talents lend
themselves well to the task in the face of changing events in our nation. Now, we
continue to tackle the many issues confronting our Latino community," says
Fukuda.

LULAC National Vice-President for the Far West Jose Barrera adds, "LULAC supports
President Garcia on his appointment of Juan Proaño as CEO. Juan brings years of
experience to LULAC that will help uplift our organization to new heights. The
board of directors stands ready to affirm the President's and our CEO's vision.”

Proaño resides in Miami, Florida with his wife Vanessa and is the proud father of
three children: Lola, Penelope, and Oliver.

# # #

About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and
oldest civil rights volunteer-based organization that empowers Hispanic Americans
and builds strong Latino communities. Headquartered in Washington, DC, with 1,000
councils around the United States and Puerto Rico, LULAC’s programs, services and
advocacy address the most important issues for Latinos, meeting critical needs of
today and the future. For more information, visit www.LULAC.org [ [link removed] ] .















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