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Dear Friend,

During this giving season, millions of people around the globe will unite to show the effects of radical generosity. They will demonstrate the powerful impact of supporting organizations that work every day to make this world a better place.

I wonder though… how much will be designated to uplift Black and Brown individuals? 

With so many people relying on the life-changing services we offer free of charge, we need you to STEP IN NOW to help our brothers and sisters in need. 

Regardless of your resources, you have the power to step in and help support our mission-driven work to create more success stories like Shamia Law.

Shamia knew that, according to the American Heart Association, Black and Hispanic people are 26% less likely to receive CPR at home and 57% less likely to receive CPR in public. Her organization, CPR with MIA, teaches CPR to underserved communities. Yet, Law was understaffed, had no business plan and was experiencing months of slow revenue. She needed someone to step in and help.

Enter the Louisiana affiliate. Through the Community Navigator Pilot Program, Law developed the tools and resources needed to improve operations, diversify services, and increase revenue. She was even able to leverage her appearance on KLSA News Channel 12 to reach a wider audience.

When speaking of individuals in her course, Shamia says, “It is my goal to make sure they are confident with performing CPR.” She wants them to know that they can “step in and help” too.

We are at a critical phase. Affirmative action is under attack; corporate DE&I is under attack, and voter suppression and attacks on Black History are widespread.

We need you now. We’re counting on you to remember National Urban League in your Giving Tuesday generosity on November 28th.

Make sure your underserved brothers and sisters get an equitable slice of the pie.  Step in and help individuals like Shamia now reach their fullest potential. 

Thank you for supporting Black America and other historically underserved groups during this impactful season of giving. 
 

Sincerely,

Marc H. Morial

President and Chief Executive Officer

P.S. There are several ways you can empower Black and Brown individuals both now and in the future. Consider signing up for stock options or making a donation through your DAFs (Donor Advised Fund) or QCDs (Qualified Charitable Distributions).