Strategies to Increase your small and medium donor base in 2020.

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Strategies to Increase your small and medium donor base in 2020.

Nonprofit Quarterly's Winter 2020 Issue

Losing Democracy: Troubling Trends in Individual Giving

This edition of the Nonprofit Quarterly focuses on the disappearance of small and medium-sized donors and the rise of the mega donor—and what this heralds for nonprofits, philanthropy, and democracy writ large. The universal charitable deduction is the urgent policy issue in play, but there is a complementary practice issue that is at least as important, and that is the likely loss of social capital—or relationship—between nonprofits and their supporters. For if nonprofits are indeed complicit in the disengagement of the small donor, that may be good news, as we can do something about it! The systemic roots, of course, will take broader collective work. Learn More. ([link removed] )

A few articles featured in this issue…

Why the Decline in Individual Donors Should Matter to Institutional Philanthropy—and What to Do about It

Institutional philanthropy has largely ignored the rapid loss of individual donors of modest means across the United States; and that, writes Shena Ashley of the Urban Institute, is a big mistake. by Shena Ashley

Where Have All the Donors Gone? The Continued Decline of the Small Donor and the Growth of Megadonors In this new, original-research report, Lilly Family School of Philanthropy's Dr. Patrick Rooney, who was the first to surface the problem of the declining donor household in the United States, provides evidence that the trend is still rapid and active, and introduces ways in which to address the issue. by Patrick M. Rooney

Speculations on the Roots of the Loss of Small U.S. Donors: What Nonprofits Can Do

If the sector becomes too dependent on "high-net-worth" donors, writes NPQ's Ruth McCambridge, it runs the risk that ordinary people may lose faith that nonprofits have their interests at heart. by Ruth McCambridge

How Much Should I Ask For? Ten Points of Consideration for Foundation Grantees

How should grantees assess how much to ask for from a foundation? As Heising-Simons Foundation's Barbara Chow and Stanford University's Ruth Levine write, "This article is intended to draw back the curtain on the inner workings of at least some private foundations, and to encourage prospective grantees to put time into homework as they develop a budget ask." by Barbara Chow and Ruth E. Levine

And many more.

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