Indivisibles,

Following recent polls showing Biden down in some swing states and
neck-and-neck nationally, you’ve probably seen a lot of commentary about
the 2024 election being ‘a coin flip.’ 

And on one level, that’s fair -- we have to be clear-eyed that this
election could go either way. It is quite possible Trump could get
reelected. But I have to tell you, I can’t STAND the coin flip metaphor,
because it suggests that result is a matter of chance, totally out of our
hands. 

Obviously, that’s not the case at all. The polling (not to mention our big
wins in last week’s elections and commonsense itself) tells us there’s
actually a LOT we can do to win over voters and win back our trifecta in
2024. The biggest threat we face isn’t MAGA -- because we know that we can
beat MAGA. The biggest threat we face is apathy.

Let’s be clear: We CAN win back disaffected voters, we CAN rebuild our
2020 coalition, and we CAN get people energized about 2024. I know it’s
hard to believe right now when polls -- even conversations with friends
and family -- paint a picture of an unenthusiastic electorate, unexcited
about a Trump/Biden rematch, turned off from national politics. 

But we have a story to tell. We have a contrast we can draw. We have two
possible futures for our country that we can help voters visualize, and
we’ve got a democracy that hangs in the balance. 

First things first though. Before we can start getting voters energized
about defeating Trump and saving our democracy, we’ve got to tap into that
energy ourselves. We’ve got to commit to fight -- and fight hard -- for
our democracy in 2024.

[1]banner headline reading Give a Sh*t Tuesday - because we give a damn
about saving our democracy.

That’s why we’re launching the “Giving a Sh*t Tuesday" campaign,
starting today and running through midnight on Tuesday the 14th. You’ve
all heard of Giving Tuesday, which we normally use as a big fundraising
moment for our organization -- but in light of what’s happening in the
world, we’re going to use our energy and reach on Giving Tuesday this
year to raise funds for humanitarian relief instead.

“Giving a Sh*t Tuesday” isn’t about raising the most dollars we can --
but showing how much this movement gives a, you know, about winning in
2024, and setting ourselves up to do it. Instead of a dollar goal, we’re
setting a goal of 1,000 donations toward our 2024 election work. 

As you know, fundraising has been down across the board for progressive
organizations this year, at a time when we’re planning all the work we
need to do to defy the polls and restore our trifecta in 2024. 

[ [link removed] ]So my ask is simply that you give what you can to show you’re IN, you
give a sh*t, and you believe that together, we can win in 2024. If
that’s just a $1, GREAT. If that’s $10, FANTASTIC. If you’re in a
position to give $500, AMAZING. More? We’ll put it to great use.

And if you aren’t in a position to give today, we absolutely understand.
[ [link removed] ]You can also commit to volunteering right here.

My colleague Sarah recently recorded [ [link removed] ]a nifty TikTok video warning her
followers (you should be one, if you're on TikTok) about emails promoting
all these bad polls and declaring the world is ending… unless you give all
your money right now. Before you give a penny, she said, you’d better hear
their plan for overcoming those polls. 

And we’ve got a plan. I wouldn’t want Sarah putting us on blast on her
TikTok, after all. 

A) We’ve got a record of Biden accomplishments to sell, and we’ve got to
sell them. Historic investments to fight climate change. Infrastructure
projects that impact damn near every community across the country.
Overcoming Republican lawsuits and shutdown threats to forgive huge
amounts of student debt. JOBS. Standing with unions to empower working
families. Going toe to toe with Big Pharma and prevailing to lower
prescription drug prices. 

All of these things are massively popular, but few voters have heard about
them. 

B) We’ve got to make the contrast clear. This election is about two
visions for America. Biden’s vision? Protecting reproductive freedom.
Expanding healthcare. Making the ultra-wealthy pay their fair share of
taxes. Passing gun reform and voting rights. 

And Trump’s vision? Extremism. A national abortion ban. More tax breaks
for billionaires and less of a safety net for families. Rolling back
climate protections. Ending the independence of the Justice Department and
using the government to prosecute his rivals. Replacing career government
officials with MAGA hacks. And oh yeah -- he’s talking about turning the
US military on protesters on day one in office. 

Now, as the election really gets underway, voters are going to be reminded
of the Trump extremism that turned them off in the first place. But that’s
not necessarily enough. We have to tell the story of how much worse a
second term would be AND present a positive vision of what’s possible if
they deliver us a real Democratic trifecta. 

And as this week’s elections proved once again, we have to make it
absolutely clear that abortion is on the ballot. We called this a long
time ago: When we lean in on reproductive freedom, we win. (If you want
the longer version of that argument, it’s [ [link removed] ]here).

C) We have to deliver these messages to the voters, via messengers they
trust. That’s the most challenging part -- but it’s also where Indivisible
is most prepared to make the biggest difference. 

The recent polling tells us there are a lot of folks that currently
dislike Trump and Biden. They are the storied “double haters” and they’re
going to be a key to winning in 2024. These voters are persuadable, but
they’re not paying close attention to political news and they’re also more
likely to be distrustful of messaging from politicians (they’re double
haters, they don’t like the politicians!). The way we reach these folks is
through 1 on 1 conversations -- ideally with folks in their own
communities, and better yet with people they know. 

That’s why we’re going all in on innovative new voter contact strategies,
dedicated to reaching people where they are, with a messenger they trust.
Our Neighbor2Neighbor program will empower Indivisibles in swing states
and districts to reach out to the most crucial target voters in their own
neighborhoods, armed with persuasive messages and resources to get those
folks to the polls.

We’re excited to get going on this work -- and we’re asking you to get
excited with us. Let’s defy the fatalistic, depressing articles about the
enthusiasm gap and show just how much this movement gives a sh*t about
winning in 2024. 

Can we reach 1,000 donations between now and Tuesday night? I’m sure of
it. [ [link removed] ]Chip in to help us get there. (Or, if now is not a good time to
donate, [ [link removed] ]sign up here to volunteer). 

If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:



[ [link removed] ]Donate $1 >>

[ [link removed] ]Donate $25 >>

[ [link removed] ]Donate $50 >>

[ [link removed] ]Donate $75 >>

[ [link removed] ]Other Amount >>



In solidarity,

Leah Greenberg
Co-Founder and Co-Executive Director, Indivisible



[ [link removed] ]Indivisible Facebook

[ [link removed] ]Indivisible Threads

[ [link removed] ]Indivisible Instagram



You can unsubscribe from this mailing list at any time:
[link removed]