 | From the Editor's Desk
How Brand Building and Performance Marketing Can Work Together To achieve performance- accountable brand building and brand-accountable performance marketing, firms must create metrics that measure the effects of both types of investments on a single North Star metric: brand equity. That is then linked to specific financial outcomes—such as revenue, shareholder value, and return on investment—and deployed as a key performance indicator for both brand building and performance marketing.
Continued here
TradeBriefs: Newsletters for Decision-Makers!
Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.
Want the newsletters, without the promotional mailers?
Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.
|
WorkWork
WorkWork
WorkWorkInside the Army Factory That Makes AR-15 Ammunition: 4 Takeaways   Secrecy around commercial production has helped to hide its scale, and the Army has routinely played down the plant’s role in manufacturing ammunition for civilians. But four former employees, who were not authorized to speak publicly, said contractors worried about the possibility of Lake City ammunition’s appearing in violent crimes. After mass shootings, in particular, managers were “terrified” that journalists might discover a connection, one of them said.
WorkWork
WorkHoliday Gift Guide 2023: The Best Stocking Stuffers For Business Travelers  Known for comfortable outerwear that is popular with golfers, but also daily use, TravisMathew is bringing a more casual and relatable look to golf. These shorts are perfect for after playing a round or for relaxing after a long day of travel. They feature a soft and breathable fabric that comes in a variety of colors. Easy to wash without shrinking, they come in men’s design Cloud 2.0 and women’s shorter Cloud Tie shorts. Both are part of the brand’s growing Cloud Collection line and retail for about $100. Work20+ Black Friday And Cyber Monday Travel, Hotel And Cruise Deals  If booking at one of the 10 Kessler Collection properties, which participate in Marriott Bonvoy, you can save as much as 24% off. Hotels include Grand Bohemian Hotel Charleston, Grand Bohemian Hotel Charlotte, Grand Bohemian Hotel Asheville, Casa Monica Resort & Spa and JW Marriott Savannah Plant Riverside District. Reserve between Nov. 27 and Dec. 1 for stays starting in December through March 31, 2024.
WorkU2 And The Sphere Take Las Vegas  Such kinks clearly need to be worked out. But while it’s hard to make every night of a massive 36-show residency an experience, U2 got the crowd up in the narrow aisles, dancing, singing and swaying to the familiar songs. Work
WorkWork
WorkWork WorkWorkWorkWorkWorkWorkWorkWorkPope Francis dismisses conservative Texas bishop and critic Joseph Strickland  “The blasphemy is that this holy priest is cancelled while an evil president promotes the denial of truth and the murder of the unborn at every turn, Vatican officials promote immorality and denial of the deposit of faith and priests promote gender confusion devastating lives … evil,” Strickland wrote on the platform then known as Twitter. WorkWorkRussia-Ukraine war at a glance: what we know on day 627  Russian authorities have yet to blame Ukraine for Saturday’s incident but several sabotage attempts have been made on Russian railways since the country started its offensive against Ukraine in February 2022 and Moscow has repeatedly accused Kyiv of responsibility. WorkWorkWorkGrenfell Tower memorial will not be ready until a decade after fire  Hisam Choucair, 46, who lost six members of his family in the fire in June 2017, including his mother and sister, said he would like the tower to remain as a sign of the “failings and the atrocity”. He said: “The fact that there’s no decision is so damaging as it’s holding us up. We are not able to move forward.” WorkWitches, shamans and grims: why the occult is on the rise in the art world  Pearson Wright is fascinated by spiritual practices, such as werewolf shamanism, but he also says of the Black Shuck: “He could, of course, just be a big metaphor for something in the human psyche, and I think that’s interesting to contemplate too. He perhaps represents chaos, the Dionysian, the amoral natural world. WorkSunak's waiting list pledge 'downgraded' as NHS is told to control costs  A Department of Health and Social Care spokesperson said: "Cutting waiting lists is one of our top five priorities, and despite disruption from strikes, 18-month waits are down more than 90% from their peak in September 2021. We're backing the NHS with billions of investment to improve performance, with an additional £800m allocated this winter to support emergency care and tackle the longest waits." WorkLabour motion to ban Truss-style budget meltdowns puts pressure on Tory MPs  One of Labour’s main objectives in opposition has been to rebuild the party’s reputation for economic competence and fiscal responsibility. In recent opinion polls, Labour has had a strong lead on these issues over the Conservatives, having reversed a longstanding trend which saw the Tories favoured by more voters for sound economic management. WorkWorkWorkInvestors pull record sums from Saudi in Middle East fund flight  Soltvedt of Maplecroft said that continued war could undermine Saudi efforts to curb its reliance on oil, while Dergachev and other investors said the length of the conflict – and how badly it damaged Israeli businesses and investment – could wreak further havoc on its economy. WorkYour 401(k) Is Falling Behind. Here’s What You Should Do.  This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. WorkHome Prices Could Come Down. What It Would Take for an Ugly Slide.  Home prices keep going up, defying mortgage rates at 23-year highs and a housing market that hasn’t been this unaffordable since the 1980s. Everything looks steady on the surface but prolonged national U.S. home price declines could be around the corner for the first time in more than a decade, according to one housing expert. WorkWorkWorkWorkWorkWorkWorkUW survives after goal-line gaffe, moves to 10-0  \"It\'s not over yet,\" Penix said. \"We got two more in the regular season to finish off with two more wins, go 12-0 -- and, man, it\'s right there in front of us. We just got to take advantage and make sure we put in the work. Never get complacent.\" WorkWorkOL Reign 1-2 NJ/NY Gotham FC (Nov 11, 2023) Game Analysis - ESPN  With the score tied at 1 in first-half stoppage time, González, who helped Spain win the Women\'s World Cup, slipped between two defenders and headed a perfect corner kick by Midge Purce into the corner of the net out of the reach of Reign goalie Claudia Dickey. |
TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us | Advertise Privacy Policy | Unsubscribe (one-click) You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
