Pricing out working families is the point.
Fortune (11/4/23) reports: "After years of pumping cash into the sizzling electric-vehicle market, Tesla Inc. and other major automakers are facing a new dilemma: what to do when demand chills. While the battery-powered vehicle market is still expanding, the pace of growth has slowed considerably. As a result, Tesla, the world’s EV leader, and legacy automakers that had been spending at breakneck speeds to build their electric car businesses, are now taking a more cautious approach to investments. Companies have collectively committed about $100 billion across North America to create electric cars that don’t just appeal to luxury buyers and early adopters, but to the mass market. But high inflation and interest rates are making vehicle purchases difficult for everyday people, meaning it’s hard for EV makers to win their business. Auto executives have said they’re worried many consumers have hit their limit. 'A large number of people are living paycheck to paycheck, and with a lot of debt, they have got credit card debt, mortgage debt,' Tesla Chief Executive Officer Elon Musk said on an Oct. 18 third-quarter results call. 'We have to make our cars more affordable.'"
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"ESG rules will make markets less competitive and more concentrated, because smaller firms will have more difficulty complying and staying in business. More time, money, and energy will be spent lobbying public officials for favorable rules and treatment, rather than improving products or customer experiences."
– Paul Mueller,
American Institute for Economic Research
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