Dear John,
I hope you saw my earlier messages about our $200,000 Matching Gift Challenge. This Sunday, International Women's Day, you can make a tribute gift AND have 2X the impact in the fight against Alzheimer's disease.

Whether you wish to honor a special woman in your life or want to fight for all affected by Alzheimer's, now is the perfect time to make your first gift. Your gift can be MATCHED and make 2X the impact and help provide Alzheimer's care and support and advance research.

Match my gift

Sincerely,
Donna McCullough
Chief Field and Development Officer

---------- Forwarded message ----------
From: Donna McCullough, Alzheimer's Association
Sent: Friday, March 6, 2020
To: John xxxxxx
Subject: Honor the women in your life with a gift that goes 2X as far.
Sunday is International Women's Day. You can honor the women in your life and DOUBLE your impact.
Alzheimer's Association DONATE NOW
$200,000 Matching Gift Challenge: Honor the women in your life for International Women's Day.
Dear John,
With soaring prevalence, lack of effective treatment and enormous costs, Alzheimer's disease is a triple threat unlike any other disease — women know this all too well.

Did you know that almost two-thirds of Americans living with Alzheimer's are women? Or that women are also more likely to be caregivers of those living with Alzheimer's? This Sunday, International Women's Day, help us shine a light on the millions of women living with or affected by this devastating disease.

Your gift in celebration of International Women's Day can make twice the impact during our limited-time $200,000 Matching Gift Challenge. Now is a great time to honor the women in your life with a gift that can go TWICE as far and help provide Alzheimer's care and support and advance research.
Match my first gift

John, whether you make your gift in honor of a special woman in your life or to help accelerate research and provide care and support services to all facing Alzheimer's, you can make twice the impact and help improve these heartbreaking numbers:


In the United States alone, about 13 million women are either living with Alzheimer's or caring for someone who has it.

Women in their 60s are more than twice as likely to develop Alzheimer's disease over the rest of their lives as they are to develop breast cancer.

More than 60% of Alzheimer's and dementia caregivers are women. More specifically, over one-third of dementia caregivers are daughters.

This limited-time matching gift opportunity is made possible thanks to a generous donor who wishes to remain anonymous and wants to help end this disease. They have pledged to match all gifts made to this challenge by April 1, up to a total of $200,000, but only if we can raise that same amount. Their generous gift will go toward advancing Alzheimer's research.

Will you join us in the fight to end Alzheimer's with an International Women's Day donation that can be matched to provide Alzheimer's care and support and advance research? Your gift of any amount will help us get closer to our vision of a world without Alzheimer's and all dementia.

John, please take the next step with your first gift today while it can have 2X the impact in furthering our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Thank you for being part of our community working together to end this disease.
Yes, match my gift now

Thank you,

Donna McCullough
Chief Field and Development Officer
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