 | From the Editor's Desk
How the Pandemic Changed Marketing Channels The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there. But with limited customer time and attention, marketers must strategically determine in which channels they can have the greatest impact. The authors look at five post-pandemic channel strategies gleaned from The CMO Survey and offer analysis on how marketers can operationalize these trends.
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WorkSecond Maryland Man to Receive an Altered Pig’s Heart Has Died   More than 100,000 Americans are living with end-stage organ disease, and there is an acute shortage of human donor organs. Most of those waiting for an organ need a kidney, but fewer than 25,000 kidney transplants are done each year and thousands die while on the waiting list. WorkHoliday gridlock. Nearly half of America plans to travel between Thanksgiving and mid-January  © 2023 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information | Ad Choices FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions.
WorkSenate Confirms Lew as U.S. Ambassador to Israel  “They are very much looking forward to having a confirmed ambassador from the United States in Jerusalem to help in regards to the challenges they’re now facing as a result of Hamas’s terrorist attack in Israel, and they’re very much looking forward to Jack Lew being that ambassador — they told us that directly,” said Senator Benjamin L. Cardin, Democrat of Maryland and the chairman of the foreign relations panel. WorkF.B.I. Says Israel-Hamas War Raises Potential for Attack Against Americans  In New York, police arrested two men recently and charged them with hate crimes for allegedly being part of a group that shouted anti-Muslim slurs during an Oct. 11 attack on three men. A 2022 F.B.I. report said nearly 8 percent of religious-based hate crimes were directed at Muslims, which is similar to 2021 levels.
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WorkWorkProvencal Wine Producer La Fête Launches Red  Of course, it is less crowded without the tourists and Europeans summering during high season. That said, it is still very enjoyable. I feel like I truly get to experience the essence of the region during the off season. It becomes much more about mixing and mingling with the locals: lunch or dinner at the quaint cafes and restaurants versus the luxury hotels, beach clubs, and tourist-focused restaurants that are closed during off season. It is also a great time to get out and explore.
WorkWorkHow Mauna Kea Resort Is Attracting Multi-Generational Travelers  A phased transformation, which will commence in 2024 and be completed in early 2025, will encompass a stunning redesign of the resort’s 252 guest rooms and suites, four dining venues including the resortʻs signature restaurant Manta that offers unobstructed views of Kaunaʻoa Bay. The renovation will also feature an extensive destination spa and infinity pool experience with 11 indoor and al fresco treatment rooms, full service salon, and an enlarged, state-of-the art fitness center. New garden areas will include a chef’s garden providing fresh produce for the resort’s kitchens as well as a specialized botanical garden and with indigenous and endemic plant species. “We have multi-generational guests returning year after year since our resort opened in 1965, and thanks in part to our relationships with these legacy guests, we are embarking on this renovation commited to elevating our offerings while protecting and preserving the charm and disctinctive beauty that makes Mauna Kea Beach Hotel special,” said Craig Anderson, Mauna Kea Resort Vice President of Operations. “ We look forward to creating Mauna Kea Memories with our guests for generations to come.”
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WorkDoes anyone not like Biden's new guidelines on AI?  “This EO [executive order] is the beginning of a conversation only,” BlackCloak’s Pierson said. “The degree to which we are successful in tackling AI’s benefits and mitigating potential pitfalls is dependent on starting these conversations now, within a common rubric.” Work WorkWeWork plans to file for bankruptcy, reports say  But the company kept operating, as executives sold off ancillary businesses, cut jobs and cancelled or modified hundreds of leases, trying to stem the firm\'s losses before it ran out of money. WorkAI named word of the year by Collins Dictionary  The Collins announcement comes as UK Prime Minister Rishi Sunak hosts a summit for 100 world leaders, tech bosses, academics and AI researchers to discuss how best to maximise the benefits of this powerful technology while minimising the risks. WorkHouse prices in biggest rise for more than a year  Last week Lloyds Banking Group, which owns the Halifax - the UK\'s biggest mortgage lender - said UK house prices were likely to drop by 4.7% this year and by a further 2.4% in 2024, before starting to rise again in 2025. WorkWarning one in 10 county councils face effective bankruptcy  \"Councils are ultimately responsible for the management of their own finances, but the government has been clear that they should not take excessive risk with taxpayers\' money. We have established the Office for Local Government to improve the accountability for performance across the sector.\" WorkWorkDrought Saps the Panama Canal, Disrupting Global Trade  He said that while scientists were unsure about climate change’s impact on El Niño, two of the driest El Niño periods of the last 140 years had occurred in the last quarter-century, and that the current one could be the third. WorkHow Does the World’s Largest Hedge Fund Really Make Its Money?  Rob Copeland is a finance reporter, writing about Wall Street and the banking industry. He is the author of \"The Fund: Ray Dalio, Bridgewater Associates and the Unraveling of a Wall Street Legend,\" to be published in November 2023. More about Rob Copeland WorkWorkWorkWorkA Deadly Airstrike, and Gazans at the Breaking Point  Matthew Mpoke Bigg is a correspondent covering international news. He previously worked as a reporter, editor and bureau chief for Reuters and did postings in Nairobi, Abidjan, Atlanta, Jakarta and Accra. More about Matthew Mpoke Bigg WorkWorkHome Sellers Win $1.8 Billion After Jury Finds Conspiracy Among Realtors  Other lawsuits are now imminent. Within minutes of receiving the verdict on Tuesday, the lawyers for the plaintiffs entered another class-action suit into U.S. District Court in Missouri. That case, filed on behalf of three new home sellers, also claims the practice of having home sellers pay sales commissions to buyers’ agents is a violation of the Sherman Antitrust Act. It names N.A.R. as a defendant, as well as several major brokerages including Compass, eXp World Holdings, Redfin and Douglas Elliman. WorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkWorkCigarette-style climate warnings on food could cut meat consumption, study suggests  Researchers believe their findings could help encourage changes in gastronomic choices that could ultimately benefit the environment. “Reaching net zero is a priority for the nation and the planet,” Hughes said. “As warning labels have already been shown to reduce smoking as well as drinking of sugary drinks and alcohol, using a warning label on meat-containing products could help us achieve this if introduced as national policy.” |
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