 | From the Editor's Desk
How the Pandemic Changed Marketing Channels The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there. But with limited customer time and attention, marketers must strategically determine in which channels they can have the greatest impact. The authors look at five post-pandemic channel strategies gleaned from The CMO Survey and offer analysis on how marketers can operationalize these trends.
Continued here
TradeBriefs: Newsletters for Decision-Makers!
Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.
Want the newsletters, without the promotional mailers?
Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.
|
WorkTammy Murphy, N.J. Governor’s Wife, Prepares to Run for Menendez’s Seat Tracey Tully covers New Jersey. She joined The Times in 2018 as a senior editor. She previously covered city and state government at The Daily News, the Albany Times Union and the Jersey Journal. More about Tracey Tully
WorkAlaska man charged with threatening to kidnap a US senator An FBI agent said in court documents that a subpoena for the email listed in the submission form on the website led investigators to Graham, who had allegedly used a different phone number and address in his message to the senator.
WorkThe Day of the Dead in Mexico is a celebration for the 5 senses Beyond the visual spectacle, the important thing is to “get into” the offering, to connect with the past and go beyond the senses, insists Ramírez. “It’s not something they explain to you,\" he says. \"From the moment you are born and experience the celebration, it\'s in your DNA.”
WorkDFW Airport continues to monitor car thefts on property, says problem is trending downward Investigators have seen a general pattern recently of high-performance vehicles and muscle cars and trucks as prime targets of these criminals. Officers are aware of this information and regularly patrol the terminals and other parking areas. Owners of these types of vehicles should be aware of the current trend and consider taking precautions, including updating firmware in vehicles, locking doors, and removing valuables from inside their vehicles. To further deter potential thieves, drivers could also consider purchasing a steering wheel locking device for extra security. We continue to ask the public to “see something, say something” and report any suspicious activity to police or airport employees.
WorkHelicopters drop water in Hawaii's Central Oahu wildfire for second day as native trees burn In August, multiple wildfires erupted on Maui including a blaze that killed at least 99 people and destroyed more than 2,000 structures in Lahaina. Powerful winds related to a hurricane passing far to Hawaii’s south helped fuel that fire and prevented firefighters from using helicopters to tackle the flames.
WorkThe US infant mortality rate rose last year — the largest increase in two decades, CDC says “It would appear that some of the states could be having a larger impact on the (national) rate,” Ely said, adding that smaller increases elsewhere also have an effect — and that it’s hard to parse out exactly what places, policies or other factors are behind the national statistic.
WorkChina keeps up military pressure on Taiwan, sending more planes and ships near self-governing island Zhang, who is also vice chairman of the Central Military Commission, which oversees the world\'s largest standing military, opened the three-day event in the absence of former Defense Minister Gen. Li Shangfu, who would have normally hosted the event.
WorkRangers rout D-Backs, take a commanding 3-1 lead in World Series Game 5 is on Wednesday at 8:03 p.m. ET, with Nathan Eovaldi and Zac Gallen the probable starters. It’s Arizona’s final home game of the season as Games 6 and 7 will be in Texas, but that’s if the Diamondbacks can answer back in their most crucial moment yet.
WorkWynwood retail becomes a little more mainstream But I think you’ve got little boutiques that are selling emerging designs, sort of thing, few cool gift shops, a few cool men’s stores. So there is still like, a cool vibe to it, which I think is nice and I think that’s been well preserved.”
WorkEmployment balancing act: how much education is enough? So how can any employer – in this case, the county – promote quality organizational thinking while ensuring that any good worker, with or without that piece of paper, may compete for jobs? That’s the balancing act of ultra-full employment.
WorkGiselle Gutierrez: Builds leadership training effort for Cuban-American Bar “I’m a true believer that things will come in and out of your life on purpose,” she said. “If something is happening in your life, even though you don’t immediately understand, it is for your benefit.”
WorkFYI Miami: November 2, 2023BIG INDUSTRY DEALS EVAPORATE: The big deals for Miami-Dade County industrial space that typified a 2022 boom have plunged, with leases for 100,000 to 250,000 square feet dropping 71.5% from last year, brokerage Avison Young spotlights in its third quarter industrial market snapshot. “The highest demand in 2023 has been for spaces between 20,000 to 50,000 square feet, making up 36% of leasing activity,” the company reports. “Miami’s industrial vacancy rate remained remarkably low [at 2.4%] in the third quarter as general warehouse and manufacturing property subtypes took the lead for having the highest tenant demand,” which has “significantly reduced general warehouse vacancy rates to 1.7%”
WorkFilming in Miami: November 2, 2023These film permits were issued last week by the Miami-Dade County Department of Regulatory & Economic Resources’ Office of Film and Entertainment, (305) 375-3288; the Miami Mayor’s Office of Film, Arts & Entertainment, (305) 860-3823; and the Miami Beach Office of Arts, Culture and Entertainment-Film and Print Division, (305) 673-7070.
WorkMiami hotel rates, revenues near top in nation The industry, he said, is awaiting opening of the planned convention hotel at 17th Street and Convention Center Drive, directly beside the convention center, to add group meetings. The 800-room Grand Hyatt Miami Beach Convention Center hotel has been announced to open in November 2025.
WorkSoccer’s FIFA moving 100 workers from Switzerland to Coral Gables “FIFA, as you know, is a global governing body and some departments have been informed about a plan move to a new permanent office in Miami,” said a FIFA spokesperson. “This is in line with a global vision of an organization that has 211 member associations. Our new office is in Miami, and we recently opened offices in Singapore. Those are in addition to our Paris office, and regional development offices around the world. The headquarters for FIFA will remain in Zurich.”
WorkWynwood project to include 54 small housing units as bonus “The drawings are exceptional … the drawings here include mobility at all levels, very well executed … a lot of creative innovations with the façades. A lot of playfulness that I really like, that is very appropriate for this area,” he said.
WorkMiami Beach Chamber unveils entertainment partnership “I am really excited for Brittnie to take over as the CEO of the Miami Beach Chamber of Commerce,” said Mr. Segal. “I think Brittnie and I together will be a really nice new vision and face for Miami Beach, and we look forward to really getting to action and rolling up our sleeves and seeing what we can do for the city.”
WorkSubway car to become permanent Wynwood art installation “Our goal is that a visit to the Wynwood Walls brings discovery, curiosity, inspiration and hope,” Ms. Goldman Srebnick added. “In its 13 years, the Wynwood Walls has helped ignite one of the largest art movements in history, launched careers and changed the paradigm of how people interact with art. We have been deeply committed to being a celebratory platform for artists of all ages, nationalities and genders.”
WorkCornell student faces federal charge after making violent, antisemitic threats online: Prosecutors Threatening a mass shooting or horrific antisemitic violence is outrageous and unacceptable. Grateful to our law enforcement partners who have worked to keep @Cornell students and all New Yorkers safe from the forces of hate. https://t.co/ftH5TBwl8e
WorkPickup truck crashes into Hollywood pizzeria following multi-vehicle crash LAFD said a 32-year-old man was taken to an area hospital following the crash. The severity of that individual’s injuries was not clear, and authorities did not say if the man was a pedestrian or was in one of the vehicles involved in the crash.
WorkYour Guide to the 2023 New York City Marathon Matt James and Zac Clark of “The Bachelor” and “The Bachelorette” have run the race before and will be back this year. The YouTube filmmaker Casey Neistat is another regular who will be returning to the marathon.
WorkThe Best Places to Watch the New York City Marathon The TCS New York City Marathon app added livestreaming in 2022. You can watch all four professional races (men’s and women’s, wheelchair and open divisions) in full, and get a look at runners passing through five locations along the course.
WorkHow a Blind Runner Trains for the New York City Marathon Lola Fadulu is a general assignment reporter on the Metro desk of The Times. She was part of a team that was a finalist for a Pulitzer Prize in 2023 for coverage of New York City’s deadliest fire in decades. More about Lola Fadulu
WorkTrump’s Sons Set to Take Stand at Fraud Trial Ben Protess is an investigative reporter covering the federal government, law enforcement and various criminal investigations into former President Trump and his allies. More about Ben Protess
WorkPlanting a Field of Lights Where a Developer Hopes to Raise a Casino James Barron is a Metro reporter and columnist who writes the New York Today newsletter. In 2020 and 2021, he wrote the Coronavirus Update column, part of coverage that won a Pulitzer Prize for public service. He is the author of two books and was the editor of “The New York Times Book of New York.” More about James Barron
WorkSpurs, down 20, steal win from Suns in wild finish \"I learned that I\'m far from mastering the game as much as him, because I tried to do some stuff like him but I think I\'m not maybe patient enough,\" Wembanyama said. \"I think I want to go too fast, but he goes to his own pace and goes to his spots. I think I have to, not copy that, but get inspired by that.\"
WorkSanders wants players reimbursed after robbery \"I think I\'m going to give him another day or so off, so he can heal properly and he can be at his best,\" Sanders said. \"We want his best. He\'s doing well, though, mentally, physically, as well as psychologically.\"
WorkNo Adolis, no Max? No problem: How the Rangers responded to adversity with a dominant victory \"That, to me, is kind of the motto of our team,\" Jankowski said. \"We got some boppers in the lineup, but we can\'t rely on them all the time. It\'s baseball. Crazy stuff happens. We need a team unit to win this whole thing. And that\'s what I was in awe of.\"
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
WorkJapan Ramps Up Yen Intervention Warning After BOJ-Fueled Selloff “Given the recent weakening of the yen, even after the Bank of Japan adjusted its yield curve control, and Japan’s reliance on commodity imports, it would not surprise us to see the BOJ abandon YCC altogether in 2024,” said Spencer Hakimian, chief executive officer of Tolou Capital Management. “Hence, we see value in the yen at these levels.”
WorkCanada Hedge Fund's Trades Halted After Losses, Manager's Death Traynor Ridge started off investing in special purpose acquisition companies, according to a person familiar with the fund’s activity. The hedge fund then began trading convertible securities, preferred shares and cannabis stocks, including Curaleaf Holdings Inc., Cresco Labs Inc. and Cannabist Company Holdings Inc. said the people, who asked not to be identified due to the sensitivity of the matter.
WorkStocks Could Jump Soon. This Tech Name Is a Good Way to Play a Bounce. No one can accurately predict whether .css-1exbff7-Wrapper{display:contents;}.css-ml87vx-OverridedLink{color:rgba(0,30,32,1);border-bottom:1px solid rgba(0,123,189,1);-webkit-text-decoration:none;text-decoration:none;line-height:1;}.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink svg{fill:rgba(0,30,32,1);width:16px;height:16px;margin-left:4px;}.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:active,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:visited,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:hover,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-visible,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-within,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:target{color:rgba(0,30,32,1)!important;-webkit-text-decoration:none;text-decoration:none;}.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:active.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:active svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:visited.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:visited svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:hover.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:hover svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-visible.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-visible svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-within.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-within svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:target.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:target svg{fill:rgba(0,30,32,1);}.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink svg{fill:rgba(109,120,120,1);}.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:active.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:active svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:visited.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:visited svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:hover.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:hover svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-visible.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-visible svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-within.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:focus-within svg,.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:target.css-ml87vx-OverridedLink.css-ml87vx-OverridedLink:target svg{fill:rgba(109,120,120,1);}.css-1bc1uh3-OverridedLink{display:inline;color:rgba(0,123,189,1);-webkit-text-decoration:underline;text-decoration:underline;color:rgba(0,30,32,1);border-bottom:1px solid rgba(0,123,189,1);-webkit-text-decoration:none;text-decoration:none;line-height:1;}@media screen and (prefers-reduced-motion: no-preference){.css-1bc1uh3-OverridedLink{transition-property:color,fill;transition-duration:200ms,200ms;transition-timing-function:cubic-bezier(0, 0, .5, 1),cubic-bezier(0, 0, .5, 1);}}@media screen and (prefers-reduced-motion: reduce){.css-1bc1uh3-OverridedLink{transition-property:color,fill;transition-duration:0ms;transition-timing-function:cubic-bezier(0, 0, .5, 1),cubic-bezier(0, 0, .5, 1);}}.css-1bc1uh3-OverridedLink svg{fill:rgba(0,123,189,1);}.css-1bc1uh3-OverridedLink:hover:not(:disabled){color:rgba(2,86,139,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1bc1uh3-OverridedLink:hover:not(:disabled) svg{fill:rgba(2,86,139,1);}.css-1bc1uh3-OverridedLink:active:not(:disabled){color:rgba(2,86,139,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1bc1uh3-OverridedLink:active:not(:disabled) svg{fill:rgba(2,86,139,1);}.css-1bc1uh3-OverridedLink:visited:not(:disabled){color:rgba(144,117,203,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1bc1uh3-OverridedLink:visited:not(:disabled) svg{fill:rgba(144,117,203,1);}.css-1bc1uh3-OverridedLink:visited:hover:not(:disabled){color:rgba(144,117,203,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1bc1uh3-OverridedLink:visited:hover:not(:disabled) svg{fill:rgba(144,117,203,1);}.css-1bc1uh3-OverridedLink:focus-visible:not(:disabled){outline-color:rgba(54,119,168,1);outline-style:solid;outline-width:2px;outline-offset:2px;}@media not all and (min-resolution: 0.001dpcm){@supports (-webkit-appearance: none) and (stroke-color: transparent){.css-1bc1uh3-OverridedLink:focus-visible:not(:disabled){outline-style:auto;}}}.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink svg{fill:rgba(0,30,32,1);width:16px;height:16px;margin-left:4px;}.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:active,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:visited,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:hover,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-visible,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-within,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:target{color:rgba(0,30,32,1)!important;-webkit-text-decoration:none;text-decoration:none;}.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:active.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:active svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:visited.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:visited svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:hover.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:hover svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-visible.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-visible svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-within.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-within svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:target.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:target svg{fill:rgba(0,30,32,1);}.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink svg{fill:rgba(109,120,120,1);}.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:active.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:active svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:visited.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:visited svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:hover.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:hover svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-visible.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-visible svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-within.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:focus-within svg,.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:target.css-1bc1uh3-OverridedLink.css-1bc1uh3-OverridedLink:target svg{fill:rgba(109,120,120,1);}the Middle East conflict.css-qypvyc{fill:rgba(0,30,32,1);vertical-align:unset;display:inline-block;}@media screen and (prefers-reduced-motion: no-preference){.css-qypvyc{transition-property:fill;transition-duration:200ms;transition-timing-function:cubic-bezier(0, 0, .5, 1);}}@media screen and (prefers-reduced-motion: reduce){.css-qypvyc{transition-property:fill;transition-duration:0ms;transition-timing-function:cubic-bezier(0, 0, .5, 1);}}.css-qypvyc.css-qypvyc{width:16px;height:16px;}.css-laqdpn-EmotionIconBase{display:inline-block;vertical-align:middle;overflow:hidden;fill:rgba(0,30,32,1);vertical-align:unset;display:inline-block;}@media screen and (prefers-reduced-motion: no-preference){.css-laqdpn-EmotionIconBase{transition-property:fill;transition-duration:200ms;transition-timing-function:cubic-bezier(0, 0, .5, 1);}}@media screen and (prefers-reduced-motion: reduce){.css-laqdpn-EmotionIconBase{transition-property:fill;transition-duration:0ms;transition-timing-function:cubic-bezier(0, 0, .5, 1);}}.css-laqdpn-EmotionIconBase.css-laqdpn-EmotionIconBase{width:16px;height:16px;}External link will spark a much larger war that sends stocks sharply lower. That makes financial markets even more difficult to forecast.
WorkOrsted Books $4 Bln Impairments, Walks Away From Two US Offshore Projects
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by
our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact
Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
