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 S1638 Smart Questions to Ask in a Job Interview   The opportunity to ask questions at the end of a job interview is one you don’t want to waste. It’s both a chance to continue to prove yourself and to find out whether a position is the right fit for you. In this piece, the author lists sample questions recommended by two career experts and divides them up by category: from how to learn more about your potential boss to how to learn more about a company’s culture. Choose the ones that are more relevant to you, your interests, and the specific job ahead of time. Then write them down — either on a piece of paper or on your phone — and glance at them right before your interview so that they’re fresh in your mind. And, of course, be mindful of the interviewer’s time. If you were scheduled to talk for an hour and they turn to you with five minutes left, choose two or three questions that are most important to you. You will always have more time to ask questions once you have the job offer in hand.
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S32Get More Funding for Your R&D Initiatives  Although financial analysts widely acknowledge that innovation is a key driver of business growth and business sustainability, the financial markets do not reward innovation investments, largely because companies do a poor job of making innovation transparent to investors and analysts. There are legitimate reasons for being careful with information but the authors argue that companies could benefit from sharing progress with their project pipelines and communicating their decision-making progress.
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S9Welcome to the Experience Economy  How do economies change? The entire history of economic progress can be recapitulated in the four-stage evolution of the birthday cake. As a vestige of the agrarian economy, mothers made birthday cakes from scratch, mixing farm commodities (flour, sugar, butter, and eggs) that together cost mere dimes. As the goods-based industrial economy advanced, moms paid a dollar or two to Betty Crocker for premixed ingredients. Later, when the service economy took hold, busy parents ordered cakes from the bakery or grocery store, which, at $10 or $15, cost ten times as much as the packaged ingredients. Now, in the time-starved 1990s, parents neither make the birthday cake nor even throw the party. Instead, they spend $100 or more to “outsource” the entire event to Chuck E. Cheese’s, the Discovery Zone, the Mining Company, or some other business that stages a memorable event for the kids—and often throws in the cake for free. Welcome to the emerging experience economy.
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S24S17How to Give a Killer Presentation  According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.
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S22S3The 30 Elements of Consumer Value: A Hierarchy  What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth.
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S18Tips for Navigating a 60-Year Career  Longer lifespans are impacting the careers and finances of the youngest generations. People who are currently in their early 20s could realistically need to work until their late 70s. A career path this long — 60 years — is nearly uncharted. So what can younger workers expect your career path to look like, and how can you make the most of it?
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S68Apple introduces new M3 chip lineup, starting with the M3, M3 Pro, and M3 Max  NEW YORK—None of the new Macs that Apple is announcing at its "Scary Fast" product event today look very different from the ones they're replacing on the outside, but the inside is another story. This is the first batch of Macs to include Apple's next-generation M3-series chips, and unlike past years, Apple is introducing multiple M3 performance tiers all at the same time.
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S5Neuromarketing: What You Need to Know  The field of neuromarketing, sometimes known as consumer neuroscience, studies the brain to predict and potentially even manipulate consumer behavior and decision making. Over the past five years several groundbreaking studies have demonstrated its potential to create value for marketers. But those interested in using its tools must still determine whether that’s worth the investment and how to do it well.
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S28S66S54Everything Apple Announced at Today's Hardware Event  despite the year coming to a close, Apple still has new hardware to unveil. During a spooky-themed virtual event held the day before Halloween, the company took the wraps off of its next-generation M3 chipsets: the M3, M3 Pro, and M3 Max. Additionally, Apple announced some new machines powered by these updated processors: a new MacBook Pro in 14-inch and 16-inch sizes and a 24-inch iMac.If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more.
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S63S11A Simple Way to Introduce Yourself  Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.
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S14How to Write a Cover Letter  Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.
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S62S69This Halloween, Let's Really Think About Death  Christmas, Thanksgiving, and the Fourth of July commemorate events. Halloween memorializes the occasion of death.My youngest daughter presided over a stack of sticker sheets, sorting the best from the least inspiring. There were pumpkins and ghosts and black cats, but upon the discovery of a set of skulls, she stopped and pointed to a shape on the page she couldn’t identify. “What’s that?”
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S39Gig drivers in South Africa clash over Bolt's low-priced Indian cars  One Friday in September, when Bolt driver John Mkhwasi arrived at the pickup spot indicated on his app, he found a group of men with weapons waiting for him. Sensing danger, he tried to speed past them, but they blocked his path, Mkhwasi told Rest of World. He somehow managed to get out of his car and ran to hide behind a nearby bush. But when he looked back, he realized that the mob was not coming after him. Instead, the men were bashing his car — a yellow Bajaj Qute hatchback — that Mkhwasi had bought just one month ago to drive for Bolt.The mob broke the vehicle’s windows and doors, while recording themselves in the act. The video was later posted on social media as a warning to other drivers who used Bajaj Qute.
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S20S33Balancing Profit and Purpose with Your Digital Transformation  Digital transformation can be a tool for doing both well and good. The authors look to the example of the Dutch Lottery, or Nederlandse Loterij (NLO), which faced a wave of digital disruptors that operated in a legal gray zone offering pure online products. In response, the company proposed implementing a “KPI butterfly” to balance doing well (making money) against doing good (protecting society) as part of its digital transformation process. Its success offers other legacy companies lessons in how to navigate this process.
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S21S60Samsung ships Android 14 in record time  Samsung is getting Android 14 out the door in record time. SamMobile spotted that the operating system update is rolling out now to European users with the Galaxy S23, S23 Plus, and S23 Ultra. If past timelines are any indication, US users should get the update in the next week or so once Samsung huddles up with your cellular carrier.
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S34ADHD Is Different for Women  ADHD can mess with a person’s ability to remember responsibilities and deadlines, start and stop projects, and show up as the on-top-of-everything employee that a boss expects. For women, these symptoms are also in direct contrast to what society expects us to be: attentive, organized, self-controlled. If you have ADHD, getting practical support from colleagues and emotional support from others in the same boat is essential to reaching your potential at work.
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S2Exploit the Product Life Cycle  Most alert and thoughtful senior marketing executives are by now familiar with the concept of the product life cycle. Even a handful of uniquely cosmopolitan and up-to-date corporate presidents have familiarized themselves with this tantalizing concept. Yet a recent survey I took of such executives found none who used the concept in any strategic way whatever, and pitifully few who used it in any kind of tactical way. It has remained—as have so many fascinating theories in economics, physics, and sex—a remarkably durable but almost totally unemployed and seemingly unemployable piece of professional baggage whose presence in the rhetoric of professional discussions adds a much-coveted but apparently unattainable legitimacy to the idea that marketing management is somehow a profession. There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.1
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S1215 Rules for Negotiating a Job Offer  In some industries, a weak labor market has left candidates with fewer options and less leverage, and employers better positioned to dictate terms. Those who are unemployed, or whose current job seems shaky, have seen their bargaining power further reduced. But the complexity of the job market creates opportunities for people to negotiate the terms and conditions of employment. Negotiation matters most when there is a broad range of potential outcomes.
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