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Hi John, This message is a bit longer than the ones we usually send, but I'm hoping you can spare a few minutes to let me explain why our upcoming end-of-month deadline is so important. If you’d prefer to cut to the chase, I completely understand! Please consider making a donation of any amount right here. You see, at the end of each quarter, our team meets to go over our fundraising numbers. Then, we calculate exactly how much we’ll be spending and how much we need to raise to keep our movement on track and make sure operations are running. We set internal deadlines to keep us on track for each quarter, and next week’s deadline is our FINAL benchmark before the 2023 elections. We are working day and night to support amazing candidates and set ourselves up to win big this year and beyond. But everything we do takes resources, so making sure we meet this goal is essential to make that happen. The truth is that early money is key to winning elections. That’s why we continuously ask for your support through these deadlines — to make sure we are building a movement that will leave nothing up to chance to support great candidates in the years to come. All deadlines are important, John — but when your movement relies heavily on emails like this one to meet our goals — we have to step up to ensure we can afford to make early investments in the plans we have for the weeks and months ahead. If you've saved your payment information with ActBlue Express, your donation will go through immediately: I know your inbox is probably crowded with folks asking for their support, so thank you for sparing a few minutes of your time to read this message. – Katie |
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