John —
In just a few weeks, Adam and our team are going to make decisions about the biggest investment of our campaign: Reserving television ads.
Television and digital ads are one of the best ways to get Adam’s name out there to reach millions of people, especially in a state as large as California with 22 million registered voters.
It’s also a big investment: California is home to some of the most expensive media markets in the country, where TV ads can range anywhere from $1,000-$25,000 per spot.
That is *a lot* of money — but it’s a necessary investment in a race as competitive as ours. This is the first time tens of millions of voters will see Adam’s name on their ballots — twice with the special and general elections. And now with over 30 declared candidates in the race (and counting), we need to make sure voters hear our message and turn out.
The largest media market in California is Los Angeles, where more than 5.83 million households have TVs. Before Tuesday’s end-of-month deadline, will you rush in $5.83 or more to help share Adam’s message directly with voters across the state?
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Adam doesn’t take a dime from corporate PACs, so we’ll need even more grassroots support to run the ads and get our message out there.
Thank you,
Team Schiff