I'll level with you, John.

I was just running through our numbers and noticed our finances aren’t where I’d like them to be at this point in the month.

You see, being short by even a few dollars can throw off our entire budget. That means we may have to cut back on our plans over the next few critical months of this campaign.

If you have a few bucks to spare, I’d really appreciate it if you could add a contribution to our campaign today.

Look, I hate asking you for money, but your grassroots donations help us keep the lights on and pay for staff.

That’s why I hope you’ll consider making a donation today. No pressure though, I know how hard you work for every dollar—and I’ll never take your support for granted. I appreciate you being part of the team.

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Thanks,

Jon