AI Has a Hotness Problem | Personalization Will Not Move The Needle For Stores During The 2023 Holiday Season | How 'Iron Man' Changed Everything for Marvel | How To Create A Psychologically Safe Workplace – And Why You Need To

View online | Unsubscribe (one-click).
For inquiries/unsubscribe issues, Contact Us

?

?

?

?

?

?

Want to accelerate software development at your company? See how we can help.

Want to accelerate software development at your company? See how we can help.

AI Has a Hotness Problem - The Atlantic

In the world of generated imagery, you’re either drop-dead gorgeous or a wrinkled, bug-eyed freak.

The man I am looking at is very hot. He’s got that angular hot-guy face, with hollow cheeks and a sharp jawline. His dark hair is tousled, his skin blurred and smooth. But I shouldn’t even bother describing him further, because this man is self-evidently hot, the kind of person you look at and immediately categorize as someone whose day-to-day life is defined by being abnormally good-looking.

This hot man, however, is not real. He is just a computer simulation, a photo created in response to my request for a close-up of a man by an algorithm that likely analyzed hundreds of millions of photos in order to conclude that this is what I want to see: a smizing, sculptural man in a denim jacket. Let’s call him Sal.

Continued here

?

?

?

?

?

?

Don't like ads? Go ad-free with TradeBriefs Premium

Want to accelerate software development at your company? See how we can help.

Want to accelerate software development at your company? See how we can help.

Personalization Will Not Move The Needle For Stores During The 2023 Holiday Season - Forbes

We are deep in the GenAI hype era, so it’s easy to forget about that other kind of AI – the optimization kind. Remember when personalization was THE red-hot AI? It wasn’t that long ago. While it has long had an impact on eCommerce sites, personalization has always been challenging to deliver into the brick-and-mortar context – and it will be even more difficult this holiday season in particular.

Before diving into why, it’s probably worth level-setting on how in-store personalization might work. On eCom sites, you don’t need to know anything about a shopper to use personalization to at least some effect. As a shopper browses a site, things like their search terms, their navigation choices, even the filters they choose to apply can be used to better understand their intent and to help support that intent with personalized recommendations.

Those can be applied on category pages – what goes into the default order of items that are presented to the shopper – or it can be applied on product detail pages, with recommendations for complementary items or other similar items in the category that shoppers might choose if they don’t like the item they’re currently viewing.

Continued here

?

?

?

?

?

?

How 'Iron Man' Changed Everything for Marvel - TIME

Marvel Studios embarked on the production of its first movie, Iron Man, in 2005. The studio’s leadership was confident it could connect with audiences—even if most people weren’t familiar with Iron Man’s backstory or mythology. The character had been neglected for so long that the only collection of Iron Man comics readily available was Demon in a Bottle, compiling the 1979 run of issues where Tony Stark succumbed to alcoholism. That confused some of the Hollywood screenwriters who were trying to get up to speed on the character before meeting with Marvel to pitch their takes on the character. Even without addiction issues, the character of Tony Stark was a complicated figure: as a billionaire weapons manufacturer, he was the face of the military-industrial complex. “We’re in two wars, Iraq and Afghanistan, and the vice president [Dick Cheney] was formerly the CEO of Halliburton, the weapons manufacturer,” pointed out Matt Holloway, one of Iron Man’s credited writers. “We’re going to take that kind of guy and make him a hero. How do we do that?”

Holloway was excited by the opportunity to make the character relevant in the modern era. “It wasn’t even a question of ‘Would this be cool?’” he said. “It was like, ‘Holy f-cking shit, this is amazing, this character. And a character with these huge flaws, but with so much potential, and potentially squandered potential, or potential used in the wrong direction.’” Although Marvel briefly considered making the movie a period piece, Holloway and his writing partner, Art Marcum, updated Iron Man’s origin story, moving the location where Tony Stark is captured by foreign soldiers from Vietnam to 21st-century Afghanistan: a simple switch that thrust the movie into the politics of the moment. There were a variety of reasons for this choice, but one of them was that half a billion dollars were at stake.

While Holloway and Marcum turned out drafts of the Iron Man screenplay, then Marvel executive vice president Kevin Feige courted the director he wanted, Jon Favreau. While Favreau has since become known for effects-heavy Disney entertainment like The Jungle Book, The Lion King, and The Mandalorian, at the time, he was most famous for the 1996 indie movie Swingers (which he wrote and starred in opposite Vince Vaughn, but didn’t direct). His biggest hit as a director had been the 2003 Will Ferrell comedy Elf, which is not just a modern Christmas classic but also a movie that grossed $220 million at the box office against a $33 million budget. That success put Favreau on the shortlist for any studio trying to maximize a modest investment (i.e., all of them).

Continued here

?

?

?

?

?

?

How To Create A Psychologically Safe Workplace – And Why You Need To - Forbes

One sign of a toxic work culture is high turnover, something supportive and empathetic leaders work to avoid. While some industries have higher attrition rates than others, a toxic corporate culture is 10 times more significant than compensation in predicting voluntary departures, according to the Top Predictors of Attrition During the Great Resignation in the MIT Sloan Management Review.

In contrast, a hallmark of work environments people want to inhabit is psychological safety, which encourages initiative taking and innovative thinking. It's up to leadership to create psychologically safe workplaces for their teams. Here are a few ways to do it and why it matters.

It's not always bad for everyone on a team to agreeâit's called consensus. But when it arises out of fear, the result is groupthink. When groupthink occurs, expressed loyalty to the group or boss outweighs the best choices. The dangers of groupthink include making unethical decisions and having one person dictate the team's direction. History shows that groupthink has been linked to disastrous outcomes such as the space shuttle Challenger accident.

Continued here

?

?

?

?

?

?

You are receiving this mailer as a TradeBriefs subscriber.
We fight fake/biased news through human curation & independent editorials.
Your support of ads like these makes it possible. Alternatively, get TradeBriefs Premium (ad-free) for only $2/month
If you still wish to unsubscribe, you can unsubscribe from all our emails here
Our address is 309 Town Center 1, Andheri Kurla Road, Andheri East, Mumbai 400059 - 93544947