How Small Businesses Are Spending Their Marketing Dollars In 2024 | The world wants to regulate AI, but does not quite know how | How Much Do Ozempic and Wegovy Cost? Not What You Think. | New Normal or No Normal? How Economists Got It Wrong for 3 Years.

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How Small Businesses Are Spending Their Marketing Dollars In 2024 - Forbes

It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was considered an effective marketing move.

Today’s marketing options are much more extensive, and small businesses are increasing how much they spend on them. According to a recent Taradel marketing survey, 94% of small businesses have plans to boost their marketing spending in 2024.

But where will these dollars go? Here are a few marketing channels many small businesses are considering for 2024.

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The world wants to regulate AI, but does not quite know how - The Economist

The venue will be picturesque: a 19th-century pile north of London that during the second world war was home to Alan Turing, his code-breaking crew and the first programmable digital computer. The attendees will be an elite bunch of 100 world leaders and tech executives. And the question they will strive to answer is epochal: how to ensure that artificial intelligence neither becomes a tool of unchecked malfeasance nor turns against humanity.

The “AI Safety Summit”, which the British government is hosting on November 1st and 2nd at Bletchley Park, appears destined for the history books. And it may indeed one day be seen as the first time global power-brokers sat down to discuss seriously what to do about a technology that may change the world. As one of the organisers of the summit observed, in contrast with other big policy debates, such as climate change, “there is a lot of political will to do something, but it is not clear what.”

Efforts to rein in AI abound. Negotiations in Brussels entered a pivotal stage on October 25th as officials grappled to finalise the European Union’s ambitious AI act by the end of the year. In the days leading up to Britain’s summit or shortly thereafter, the White House is expected to issue an executive order on AI. The G7 club of rich democracies will this autumn start drafting a code of conduct for AI firms. China, for its part, on October 18th unveiled a “Global AI Governance Initiative”.

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How Much Do Ozempic and Wegovy Cost? Not What You Think. - The New York Times

Drug companies are making billions from a new class of in-demand weight-loss treatments. But the prices are not what they seem.

The problem is daunting: Powerful but expensive new drugs could help many of the 100 million American adults who have obesity and alleviate a grave public health concern.

But how can the nation afford lifelong treatments for so many people, with sticker prices for each patient ranging from about $900 to $1,300 every four weeks?

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New Normal or No Normal? How Economists Got It Wrong for 3 Years. - The New York Times

Economists first underestimated inflation, then underestimated consumers and the labor market. The key question is why.

Economists spent 2021 expecting inflation to prove “transitory.” They spent much of 2022 underestimating its staying power. And they spent early 2023 predicting that the Federal Reserve’s rate increases, meant to cure the inflation, would plunge the economy into a recession.

Rapid inflation has now been a fact of life for 30 consecutive months. The Fed has lifted rates above 5.25 percent to hit the brakes on price increases, but the economy has remained surprisingly strong in the face of those moves. Americans are working in greater numbers than predicted, and recent retail sales data showed that consumers are still spending at a faster clip than just about anyone expected. For now, there is no economic downturn in sight.

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