Two things are certain about a Biden-Trump rematch next year: First, it will be nail-bitingly close in our divided nation.

An average of all recent major polls by RealClearPolitics shows Donald Trump up by 0.5%.¹

Second, what we do matters. Let’s look at what’s possible when progressives show up:

In 2020—in many key Electoral College states that decided the election results—the margin of victory for Biden was just a fraction of 1% of votes cast.

And in Georgia, the margin of victory was a razor-thin 0.3%—just 11,779 votes.

These margins were well within the range where get-out-the-vote programs like MoveOn's were decisive. And well within the range where—had progressive activist and donor energy been lower—the election would have gone the other way.

In 2020, MoveOn members collected more than 1 million pledges in support of the Biden-Harris ticket, focused on just a handful of states like these, and then we turned them out to vote. How do you think the election would have gone without that effort? Or if we'd fallen millions of dollars short on our fundraising? What do you think would have happened if volunteer energy was low?

If we give the 2024 presidential election our all, we have a clear path to victory. But if we don't, as the polls show, we'll very likely lose and hand Trump a second term in the White House, putting what's left of our rights, freedom, and democracy on a knife's edge—for four years (or longer, since independent analysts don't think Trump would ever give up power).²

That's why today, just over one year from the election, we're announcing our 2024 election program—and asking for your early support.

Will you chip in $5 a month to help launch and make possible our state-by-state, voter-by-voter effort to hold on to the White House and the Senate and end MAGA Republican control of the House in 2024?

Fundraising at MoveOn is historically bad this year. In fact, it's the very worst we’ve seen since the Obama years. Back then, as now, grassroots donor energy dried up. People assumed that because a Democrat was in the White House, we would be fine. In 2016, some people weren’t enthusiastic about Hillary Clinton, so they didn't donate as much or volunteer as much. And then we got Donald Trump.

Once that happened, MoveOn was flooded with tens of millions of dollars and an unprecedented number of new recurring donors, many of whom stuck with us for the next four years and beyond. But, no matter how much money we raised, we were relegated to being "the resistance"—and, let’s be honest: No amount of money, or regret about what we didn’t do in 2016, was able to reverse the worst of Trump's presidency.

Timing is everything, John. All too often, we get a wave of donations at the end of an election cycle. And human psychology guarantees that if Trump gets a second term, MoveOn will be flooded with money to fight back. While we will do our best to put that money to good use should that catastrophic outcome come to pass, we're all much better off if we fight the forces of inertia and give it our all now!

Will you chip in $5 a month to help launch and power our state-by-state, voter-by-voter effort to hold on to the White House and the Senate and end MAGA Republican control of the House in 2024?

Our plans this year are to build off of our success in 2020 identifying and turning out voters likely to make the most impact in battleground states. These "surge voters" are Democratic-leaning young voters, new voters, and voters who have not always shown up to the polls but who became energized to vote after the rise of Trump.

Our data shows that there are millions of surge voters in battleground districts and states across the country. And rigorous data analysis by elections experts shows that when surge voters show up to the polls in large numbers, Democrats win.³

That was what worked in 2020, and it will work once again in 2024—if we have the resources and volunteers, starting now.

Winning is doable, but it won’t be easy or cheap. And the polls show that losing is a strong possibility. That's exactly what happened in 2016, when donors and volunteers didn't show up in high enough numbers, early enough in the cycle, to tip the scales.

To fight back, we will need to test hundreds or even thousands of messages about the critical importance of defeating Trump to millions of voters across the battleground states, learn which messages are most effective at convincing voters to sign "Vote Tripling" pledges—pledges to vote and to help three of their friends or family to vote too—and target the most powerful messages to millions of individual voters, based on their location, age, political leanings, and more.

We used a similar method in 2020 to defeat Trump and also to stop a supposed "red wave" in 2022. And we can do it again—but only with your help, John.

Will you chip in $5 a month to help launch and sustain our state-by-state, voter-by-voter effort to hold on to the White House and the Senate and end MAGA Republican control of the House in 2024?

Want to support MoveOn's work? Book bans have skyrocketed thanks to right-wing state laws which have forced teachers to remove books from their classrooms. In response, MoveOn is launching a "Banned Bookmobile," filling it with books that the far right has banned, and driving it around to hand out those books, for free, in highly trafficked areas that will attract media attention. To keep the Banned Bookmobile up and running into 2024, we need your help.

Will you start a monthly gift to power our critical work?

Yes, I'll chip in $5 a month.

No, I'm sorry, I can't make a monthly donation.

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