Friend,
When we released our biggest
pro-Biden ad of the year, we told you we’d take it directly to the
people who needed to hear it most in one of the biggest battlegrounds
of 2024: Bannon Line voters in Wisconsin.

Our campaign is about a President
who led the most successful economic comeback in the world. It’s about
a compassionate leader who made America respected on the world stage
again. It's about a man who has used his years of public service to
develop the wisdom and toughness to continue to guide our great
nation.
We got huge support from The
Lincoln Project community for this ad. So we decided to show it
directly to Wisconsin swing voters. We wanted to make sure that they
got the message:
It turns out that they liked the ad
just as much as all of you. Our data shows that we were able to shift
public opinion in favor of President Biden by two
percentage points amongst likely voters in Wisconsin. That will likely be the
margin in Wisconsin - two points or less.
That’s what we did in just one week
with your help. It’s going to be our blueprint moving
forward.
These
are the messaging campaigns that are going to make the winning
difference in the 2024 election. These are the campaigns that will
beat Trump and re-elect President Biden. Are you with
us?
-The Lincoln Project
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