This week we are delighted to highlight a true New England leader in the ‘county fair’ and volunteer sector – Gene Cassidy. Born and raised in West Springfield, Massachusetts, Gene Cassidy grew up with the Eastern States Exposition (ESE) in his backyard.
With over a 107-year tradition, the ESE, fondly known as the Big E, is the largest fair in New England and the 4th largest fair in the United States. The fair represents all six of the New England states and has approximately a million and a half people attending the fair annually during the 17 days it is open in late September.
Starting his career as a public accountant, Gene became the CFO of the fair in 1992, then later the CEO in 2012. He is responsible to the board of trustees, which is a collection of trustees from the six states of Vermont, New Hampshire, Maine, Massachusetts, Connecticut, and Rhode Island.
Gene not only represents the food and fun as the CEO but also ensures the agricultural roots that the fair was built on are kept alive. The fair started as a location for cattle shows to be brought back from the Midwest to New England and to showcase the best practices of agriculture. The fair then grew to add tourism, music, rides, and food. The fairgrounds are operational year-round for conferences, festivals, and shows.
Gene has a generous heart, and truly embracing the excitement of going to a fair, he has given support to the youth organizations that present at the fair. He spends most of his time as CEO promoting the fair and the best of the New England states nationally and internationally, recently becoming the Chair of the International Association of Fairs and Expos.
He even connected the “sister city” of Dingle, Ireland, to West Springfield, Mass., to promote its Irish craftsmanship to the region due to the high Irish population in the West Springfield area.
If you make your way to the Big E, you will most likely see him roaming the fairground, greeting guests and vendors at the best fair in New England. Thanks, Gene, for keeping alive a fall tradition that’s been enjoyed by millions for over a century! Check out the Big E at www.easternstatesexposition.com.
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