I want to make sure you saw my email from earlier in the week, Jack.

Daily Kos has survived where countless other news outlets have died over the past decade because we changed the way we make money. Unable to rely on ad revenue after Big Tech companies like Amazon, Facebook and Google took over basically all online advertising, we turned to our readers for support. Now, more than half our income comes from readers like you—everyday people chipping in a few bucks at a time because they like what we do.

Honestly, we like things this way. It keeps us accountable to you and free from the private agendas of billionaire backers or big corporate sponsors. But it does mean that we need to raise a set amount of money every month to make ends meet.

The most powerful thing you can do to support Daily Kos is start a monthly recurring donation. These donations help us write better budgets and make sure the money we raise is spent more efficiently. It's win-win. Please click here to start a $5 monthly recurring donation if you haven't already.

If you can't donate monthly or if you already have a monthly recurring donation set up, please click here to give $5 one time.

Thank you again,
Michael Langenmayr, Daily Kos

P.S. here's my last email in case you missed it:

Jack, Daily Kos used to be more like other news outlets, with advertising covering all our budgetary needs. Those days are long gone.

Over the past decade, the ways in which news outlets make money have changed drastically. A lot of outlets haven't been able to adapt, and have had to make steep cuts or shut down operations entirely. In the past few years, the main problem has been that the big tech companies like Amazon, Facebook and Google have completely taken over online advertising. Last year, more than two-thirds of all online ad revenue went to Big Tech, which are already some of the biggest corporations on the planet.

Daily Kos has survived for as long as it has because we diversified our revenue streams. Unlike other outlets, more than half our income comes from readers like you, each chipping in a few bucks at a time to keep our work online and free from paywalls. That's why I'm writing to you today.

Daily Kos relies on small donations to make ends meet. The most impactful thing you can do to help keep us online is to set up a small monthly recurring donation, which would allow us to see what we can expect months in advance and help us budget accordingly. Please click here to start a $5 monthly recurring donation now.

If you can't donate monthly or if you already have a monthly recurring donation set up, please click here to give $5 one time.

Thank you,
Michael Langenmayr, Daily Kos

If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible.