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Superheroes from across the country gathered in Denver, October 11-13, for the annual Partnerships in Action (PIA) conference. Coordinated by the Federation of State Beef Councils and funded by the Beef Checkoff, PIA brings state beef councils together to build a stronger state and national partnership. The theme of ?Superheroes in Action? packed a powerful punch as attendees learned about national Beef Checkoff programs and discussed ways those efforts could be expanded in individual states.
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Topics discussed during the event highlighted how the ?dynamic duo? of the Beef Checkoff and state beef councils work together to drive demand for beef. Attendees learned about program strategy, current consumer trends and preferences, and upcoming Beef. It?s What?s For Dinner. promotions. More than 80 state staff from 32 state beef councils participated in the event, including Gary Gwin from the Wyoming Beef Council.
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?Connecting with other state beef councils and learning what national programs we can implement in our state is essential,? said Gwin, Wyoming Beef Council Program Manager. ?These partnerships help us effectively leverage Beef Checkoff funds and create programs that entice consumers and benefit producers.?
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The Wyoming Beef Council is part of the Federation of State Beef Councils and voluntarily invests in the Federation to enhance the national Checkoff and leverage producer dollars through a coordinated partnership. The Federation was established in 1963 by grassroots producers as a concerted and focused effort to conduct national beef research and promotion programs.
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For more information about how the Wyoming Beef Council is driving the demand for beef, visit WYBeef.com
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About the Federation of State Beef Councils
Created in 1963, the Federation of State Beef Councils represents the 43 Qualified State Beef Councils and is committed to its vision, which is to build beef demand by inspiring, unifying and supporting an effective and coordinated state and national Checkoff partnership. State beef councils voluntarily invest in the Federation to enhance the national Checkoff and leverage producer dollars through a coordinated partnership. Housed at the National Cattlemen?s Beef Association, a contractor to the Beef Checkoff, the Federation is a grassroots organization run by producers across the country.
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