Indivisibles,
Today, we’re revamping a tactic we believe will be a key to winning
elections this year and breaking through to the voters we need to win in
2024 and restore our trifecta.
If you're not familiar with it, Neighbor2Neighbor is a program Indivisible
developed to make canvassing easier and more accessible. Face-to-face
conversations are one of the most effective ways to turn out the vote, but
we also know traditional canvassing doesn't work for everyone.
For first-time volunteers (and introverts, too!), knocking on dozens of
strangers' doors can be intimidating. Others just don't have time to get
to a field office and commit to a two-hour canvassing shift. And some
people live in areas without opportunities to participate in traditional
canvassing.
Neighbor2Neighbor is our attempt to solve these problems, and it can be
used across our programs for multiple purposes. The way it works for
turning out the vote is simple: Once someone signs up, we send them a list
of five likely progressives in their area, a short script and best
practices, and an optional printout to leave if they're not home.
Volunteers canvass when they have the time and in many cases they’re
reaching neighbors they already know.
And it’s as effective as it is simple. After launching a pilot program in
the 2022 midterms, we analyzed the program’s impact, and the results were
huge: Neighbor2Neighbor increased voter turnout by 1.2 percentage points
-- making it our most effective GOTV tool in 2022. In an era of close
races, 1.2 points can make all the difference in an election.
That’s why we've launched Neighbor2Neighbor in multiple states with
critical upcoming elections, and we’re reaching out to ask you to support
this GOTV program. We know Neighbor2Neighbor can drive higher engagement,
but it also requires more resources to scale up and continue developing.
[ [link removed] ]If you’re able to, click here to pitch in so we can keep providing the
best GOTV tactics we have to power progressive wins this November.
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
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Neighbor2Neighbor will have a big impact on our GOTV efforts this fall,
but we’re also thinking ahead to 2024. With next year’s election already
shaping up to be an incredibly close race for the White House, House, and
Senate, we are constantly looking for ways to make our GOTV tools and
tactics more effective and easier to use for our volunteers.
Each time we launch Neighbor2Neighbor for GOTV -- from the 2022 midterms
to the Wisconsin Supreme Court election last April and now crucial state
elections this November -- we get an opportunity to test-run new features
and gather feedback from volunteers, group leaders, and organizers.
Past campaigns have helped us identify areas we can improve, from the
signup process to how we build contact lists and our system for collecting
responses at the door. And this tactic has applications beyond voter
mobilization to include educational canvassing and disinformation
disruption (more on that later this week!).
We’re looking forward to hearing back from Indivisibles who use
Neighbor2Neighbor in this fall’s election, and we’re excited to continue
building a tool that’s proven to be effective and popular with our
volunteers. But we also know that it takes time and resources to create,
test, deploy, and scale up new tactics and integrate them in GOTV programs
and strategies. [ [link removed] ]So, we’re counting on our grassroots supporters to
help fund our work to build these winning voter turnout systems.
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
[ [link removed] ]Donate $7 >>
[ [link removed] ]Donate $25 >>
[ [link removed] ]Donate $50 >>
[ [link removed] ]Donate $75 >>
[ [link removed] ]Other Amount >>
[ [link removed] ]Contribute Monthly >>
If you’ve had the chance to take part in a Neighbor2Neighbor campaign, let
us know how it went by replying to this email! We know that together we
can keep building on past successes to make voter engagement more
effective and more accessible.
In solidarity,
Indivisible Team
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