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Litzy Santana, Uno Queen - The New Yorker   

On any given workday, downtown Manhattan teems with ambitious transplants, many of them aspiring hot shots fresh out of college. The other afternoon, Litzy Santana, a twenty-two-year-old who graduated from Texas State in August, set up a red tent at Pier 17 for a day’s work at her dream job. White letters on her black T-shirt declared her title: “CHIEF UNO PLAYER”—as in the multicolor, match-based card game made by Mattel. Two months earlier, on TikTok, Santana had seen a call for applicants for the temporary position and responded within minutes. Soon she was in New York for the first time. “Honestly, it could’ve been in the middle of nowhere and I would’ve applied,” she said. “It’s an Uno job.”

For four hours a day, four days a week, Santana had been filming promos and luring passersby to try Uno Quatro, a new Uno variant that involves connecting four tiles with matching numbers or colors on an upright grid. For this she was being paid the handsome and branding-aligned salary of forty-four hundred and forty-four dollars and forty-four cents a week—more than even most of her apprentice stock-trading contemporaries were making. She demonstrated her pitch: “It combines the concept of four in a row”—not Connect 4, a Hasbro property—“with the magic of Uno.” A nearby security guard seemed intrigued. “You’ll get tired of my spiel,” Santana warned.

Santana, who wore Capri jeans and sparkly eyeshadow, was once known at her Austin high school for always carrying an Uno deck; she owns more than seventy iterations. (But not the mobile version: “I try to stay away from my phone.”) She was five days shy of completing her marketing degree when TikTok’s algorithm fed her Uno’s chief-seeking missive. She dashed off a video highlighting her credentials in one take, ending it with aplomb: “Do I call Uno or does Uno call me?” The clip had drawn just ten likes before Santana received a direct message from the game’s official account. “I literally replied, ‘No way, OMG,’ ” she said. Her mom couldn’t believe it, either: “She was, like, Did no one else apply?” Santana gave notice to the granite company where she worked as an administrator and prepared to relocate. Mattel set her up with a studio apartment in the area, sparing her one undignified New York rite. “I was ready to live in a shoebox,” she said.

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