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Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.




Want to accelerate software development at your company? See how we can help.
Want to accelerate software development at your company? See how we can help.

A ‘Green’ Search Engine Sees Danger—and Opportunity—in the Generative AI Revolution - WIRED   

In the era of search wars fought between giants, it's tough to be small. Berlin-based Ecosia offers a search engine for the climate-conscious, promising to be carbon-negative by investing all of its profits into planting trees—more than 180 million of them since it launched in 2009. It's not likely to topple Google, but it has won a stable clientele of around 20 million users with that green branding and by repackaging search results from Microsoft's Bing. But after a decade of little change in the search business, everything is now in flux, thanks to generative AI. "I've never seen so much change in the market as in the last six months," says Christian Kroll, Ecosia's CEO.

The tumult has forced Ecosia to rethink its business plan in order to compete with new chatbot-like search engines built on large language models. Today, the company began switching from providing results exclusively from Microsoft's Bing, as it has for the past 14 years, to primarily sourcing them from Google—though it will still syndicate some Bing results via marketing company System 1. At the beginning of the year, Kroll says, Ecosia "got some signals from Microsoft that kind of triggered us to be a bit more on the lookout for other potential providers." In March, Microsoft hiked its prices for search results, which was "a wake-up call for alternative search engines," according to Kroll. Microsoft declined to comment.

Ecosia switched partners in hopes of finding a way to participate in the profound shift in how people search the internet triggered by AI. The company is only testing its partnership with Google and isn't immediately going to be using the search giant's AI tools—though it hopes to do so in future.

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