We need your help to meet this $100,000 match challenge goal.
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October $100,000 Match Challenge
Dear Friend,

At the Alzheimer's Association, we're committed to achieving a powerful, positive, lasting impact.

An impact on research. An impact on new treatments and access to those treatments. An impact on federal and state Alzheimer's policies. And an impact on care and support that families facing Alzheimer's disease urgently need.

A generous donor who wishes to remain anonymous has pledged to match every gift, up to a total of $100,000, if we raise the same amount by November 15. Their gift will support the Global Innovation Fund to accelerate and expand promising Alzheimer's research, while your first gift can go twice as far to advance research and provide care and support to people living with Alzheimer's.

When you take part in our October $100,000 Match Challenge your gift can go twice as far to:
  • Provide much-needed care and support to the over 11 million family members and friends providing unpaid care, with our free 24/7 Helpline (800.272.3900) and online and in-person programs and groups that help them understand the ways in which their roles change as dementia progresses.
  • Accelerate critical research that leads to more treatment breakthroughs, prevention and, ultimately, a cure — giving hope to millions of families.
  • Strengthen our advocacy efforts at the federal and state levels, where we encourage legislation that will increase research funding and provide Medicare and Medicaid coverage for new treatments.
In our vital work to serve people living with Alzheimer's, I appreciate that we have your strong support. Please join us as a champion in the fight against Alzheimer's — make your first gift today that can achieve 2X the impact.

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Friend, with your compassionate support, we are furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

I hope you are motivated to help us keep our momentum as we enter a new era in our fight. Treatments that could meaningfully change the course of the disease for people living with early Alzheimer's have received Food and Drug Administration approval. While a tremendous step forward, these breakthrough treatments are not the answer for everyone. Our work is far from done, and we can't stop now.

So please don't miss the opportunity to take part in our October $100,000 Match Challenge. You can DOUBLE your impact to advance research and ensure equal access to quality treatment, care and support for those affected by Alzheimer's.

Make a gift that can go 2X as far during our October $100,000 Match Challenge.
$16 can become $32.
$30 can become $60.
$50 can become $100.
Double my impact now.

Thank you again for being a friend we can turn to when such exciting opportunities like this $100,000 match come our way. Your support makes progress and research possible — and ensures that people living with this devastating disease get the care and support they need.

With hope and gratitude,
Michael Reich
Michael Reich
Chief Marketing Officer
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P.S. Millions of families are counting on us. From advancing research to supporting caregivers, we have to keep our work going. I'd be grateful if you'd take part in our October $100,000 Match Challenge, while your first gift can go TWICE as far.

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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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