John,

Netflix just released a blockbuster new documentary series about the company that started the youth e-cigarette epidemic.

Big Vape: The Rise and Fall of Juul shows how Juul engineered and marketed products that addicted a new generation to nicotine. The series also features Campaign for Tobacco-Free Kids' former president Matt Myers.

Even though Juul is no longer the most popular e-cigarette among youth, the tactics this company used – sleek product design, high nicotine content, youth-oriented marketing and kid-friendly flavors – continue fueling a public health crisis for our kids.

This week, a New York Times investigative report highlighted the problem today:

By Christina Jewett | Oct. 10, 2023

Juul was once the cool vape, blamed for hooking teenagers on e-cigarettes, and it is set to pay billions of dollars in legal settlements.

Then came Puff Bar, which was hot in high schools until federal officials began impounding those vapes. Elf Bar stepped in, and its products have been seized at the border. A parade of facsimiles is moving in right behind them: Virtue Bar, Juicy Bar, Lost Mary, Lost Vape and many more.

The latest flood of illicit e-cigarettes is arriving from China in Barbiecore colors and fruit, ice cream and slushy flavors, and accounts for a major share of the estimated $5.5 billion e-cigarette market in the United States. Read more >>

This is why we're fighting harder than ever to get the FDA to eliminate all flavored e-cigarettes and other flavored tobacco products. And it’s why we’re also working with cities and states to end the sale of these products. As long as flavored tobacco products are allowed on the market, companies will push them, stores will sell them, massive numbers of kids will use them, and this crisis will continue.

As our President and CEO Yolonda Richardson told The New York Times, “The FDA should not be having any of these flavored e-cigarettes on the market. And so it just needs to do its job.”

Thanks for standing with us, 

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