From the Editor's Desk

Is Your Team Caught in the Solution Fixation Trap?

Have you ever found your team going back and forth to find a good solution to a problem and not making progress? Or maybe you’ve left a meeting feeling unsure about the chosen solution, wondering if your team overlooked important information. To help your team make better decisions more confidently, you need to address a decision-making bias we call the solution fixation trap.

The solution fixation trap emerges when a team rushes into discussing possible solutions before fully understanding the problem at hand. For example, a marketing team tasked with addressing declining sales may hurry into suggesting modifications to the existing marketing campaign without taking enough time to fully understand the root causes of the decline. Similarly, a recruitment task force responsible for enhancing the demographic diversity of job applicants may rush into suggesting new recruitment tactics without adequately analyzing possible inhibiting factors. Not only does this make it challenging for teams to arrive at solutions they feel confident about — it puts them at risk of committing to the wrong course of action.

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