‘Keep Your Paws Off My Voice’: Voice Actors Worry Generative AI Will Steal Their Livelihoods | Walmart International CEO says companies must change their perspective to cultivate female execs | 3 Ways to Determine What Your Customer Really Values | Stanford Medicine-led study finds genetic factor fends off Alzheimer’s and Parkinson’s

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‘Keep Your Paws Off My Voice’: Voice Actors Worry Generative AI Will Steal Their Livelihoods - Forbes

Voice actor Allegra Clark was scrolling through TikTok when she came across a video featuring Beidou, a swashbuckling ship captain from the video game Genshin Impact whom she'd voiced. But Beidou was participating in a sexually suggestive scene and said things that Clark had never recorded, even though the rugged voice sounded exactly like hers. The video's creator had taken Clark's voice and cloned it using a generative AI tool called ElevenLabs, and from there, they made her say whatever they wanted.

Clark, who has voiced more than 100 video game characters and dozens of commercials, said she interpreted the video as a joke, but was concerned her client might see it and think she had participated in it â which could be a violation of her contract, she said.

"Not only can this get us into a lot of trouble if people think we said [these things], but it's also, frankly, very violating to hear yourself speak when it isn't really you," she wrote in an email to ElevenLabs that was reviewed by Forbes. She asked the startup to take down the uploaded audio clip and prevent future cloning of her voice, but the company said it hadn't determined that the clip was made with its technology. It said it would only take immediate action if the clip was "hate speech or defamatory," and stated it wasn't responsible for any violation of copyright. The company never followed up or took any action.

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Walmart International CEO says companies must change their perspective to cultivate female execs - Fortune

Good morning.Day 2 of the Fortune Most Powerful Women Summit was a wide-ranging idea fest that touched on many of the hottest topics in business today. Some of the questions that came up:

“I try to focus on policy, not politics. And I focus on the things that are relevant to my business…If I’m not the relevant person holding that conversation based on my business or based on my background, then I’m just one other voice, and there’s already just too much noise.”

“We are an entertainment company…It’s always about creativity. It’s about working with writers and directors, having that relationship, having that trust, and really supporting that vision…The core of it is always judgement, gut intuition, creativity. There’s not an algorithm in the world to tell you the next thing that’s going to actually connect or resonate with people.”

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3 Ways to Determine What Your Customer Really Values - Harvard Business Review

Companies often get into trouble because they make the wrong assumptions about what is valuable to stakeholders. A good way to avoid this trap is to reflect where your company sits on these three scales, which you should do in the order presented: commoditized vs. customized; rational vs. emotional; and assessable vs. unknowable.

Producing value sits at the very heart of business strategy and competitive advantage. It’s the reason Singapore Airlines, for example, consistently makes it to the top airline list and why Toyota, for instance, is rated so highly among its peers.

But “value” is a term that is surprisingly misused and misunderstood. There are many places to trip and fall when it comes to “creating value” due to wrong assumptions about what is valuable to stakeholders. A good way to avoid this trap is to reflect where your company sits on these three scales, which you should do in the order presented.

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Stanford Medicine-led study finds genetic factor fends off Alzheimer’s and Parkinson’s - News Center

A massive study of medical and genetic data shows that people with a particular version of a gene involved in immune response had a lower risk of Alzheimer’s and Parkinson’s disease.

'That this protective factor for Parkinson’s wound up having the same protective effect with respect to Alzheimer’s floored me — the night after we found that out, I couldn’t sleep,' said Emmanuel Mignot. Anatomy Insider

About one in every five people carries a version of a gene that, although largely unsung, appears to confer protection against both Alzheimer’s disease and Parkinson’s disease, Stanford Medicine investigators and their colleagues have learned. These lucky people may someday benefit all the more from a vaccine that could slow or stall the progression of these two most common neurodegenerative conditions.

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