Dear,
Tomorrow is Super Tuesday, the second-biggest day of voting in America all year.
But there's a big problem. More than half of eligible voters aren't likely to vote. And of those who do, 30 percent or more won't complete their ballot.
Courage California is making a final push to make sure voters get to the polls and are armed with the information they need to fill out their complete ballot, including often overlooked but critically important races at the local level.
Will you contribute $5 to help run a last-minute blitz of targeted online ads to spread the word about tomorrow's election and help make sure everyone makes their voices heard?
When people don't vote, it sends a message to elected officials that they won't be held accountable. And we know that the people least likely to cast a complete ballot are younger voters, people of color, and people with lower incomes.
One of the big reasons that people don’t vote for local offices is that they say they don't know enough. It’s called the SAT Effect: when we feel like we don't know enough to give the "right" answer, we tend to leave our ballot blank.(1)
The Courage California Voter Guide gives voters a reliable resource to learn about progressive candidates and ballot measures beyond just national races. The guide identifies candidates who will fight corruption and increase representation, and it provides readers with candidate's fact-checked platforms which highlights their achievements and progressive potential.
Here are some of the other features of the Voter Guide:
- Provides a customized by-address ballot for voters to follow
- Fully digital and mobile friendly
- Includes races from all 58 counties
Courage California invested high-powered digital tools and thousands of hours into creating the Progressive Voter Guide because we know that it will work. Washington created a similar guide, and 10% of all voters there used it in 2018. In 2019, a full 30% of Seattle voters used the Voter Guide, including 35% of young voters and voters of color.
The impact is clear and the need is obvious, which is why we’ve created the Courage California Voter Guide. Now we need to make sure that we get this guide to every progressive voter possible before they turn in their ballots for the upcoming primary.
Will you contribute $5 to help launch a last minute Super Tuesday online ad campaign to get Courage California’s Voter Guide to every voter who needs it?
Yours in the fight for our democracy,
Caitlin, along with Angela, Anne, Brian, Eddie, Deepthi, Gabby, Jay, Lindsay, Mary, Molly, Raquel, Scottie, and Tai (the Courage team)
Footnote: 1. https://www.vox.com/the-big-idea/2016/11/7/13553496/down-ballot-vote-local-elections-informed-voter |